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Paidcampaigns

Your campaigns should work, not just cost money. We make sure they perform and stay profitable.

Partnerships
Google, Allegro
Platforms we run
Google Ads, Allegro Ads

Diagnosis

Symptoms

The campaign spends the budget,and no one knows to what effect

The ad dashboard shows clicks, conversions, and ROAS — and all three can look good on a campaign that is actually losing money. That happens when conversions get counted twice, when branded traffic gets folded into the result, or when no one has checked revenue against actual margin.

  1. 01ROAS looks good, but the company account shows no difference
  2. 02A branded campaign eats up budget and inflates the numbers
  3. 03Conversions counted multiple times because of misconfigured tracking
  4. 04Performance Max running with no exclusions and no split by product line
  5. 05Optimization once a month, so the response to change always comes too late

Scope

What exactlythe collaboration covers

Measurement foundation

  • Verifying and fixing conversion tracking
  • Excluding branded traffic from performance evaluation
  • An attribution model matched to your sales cycle length
  • Matching campaign results against margin, not just revenue

Google Ads

  • Account structure built around product line and margin
  • Search, Shopping, and Performance Max campaigns
  • Bidding strategies matched to your data volume
  • Exclusion lists and control over placements

Marketplace and social

  • Allegro Ads — sales and brand-awareness campaigns
  • Amazon Ads for cross-border sales
  • Budget split across platforms based on acquisition cost

Ongoing work

  • Weekly review and bid adjustments
  • Copy and creative testing in controlled batches
  • Monthly report with one set of metrics
  • A flag when a channel is approaching its break-even threshold

Benefits

Why runpaid campaigns?

  • Direct impact on sales

    A well-built campaign doesn’t just drive traffic — it turns that traffic into customers.

  • Precise targeting

    Your ads reach exactly the people who are your potential buyers.

  • Full measurability

    Every click and every conversion can be analyzed and optimized.

  • Budget flexibility

    You can start with small amounts and scale only what actually works.

  • Faster results

    Unlike organic efforts, results show up almost as soon as the campaign launches.

  • Competitive edge

    Online ads let you keep pace with competitors, or get ahead of them, exactly where the market is most active.

Benefits

What you gainby working with us

  • More customers

    You reach people genuinely interested in your offer.

  • Better use of your ad budget

    We optimize campaigns to get the best possible return on investment.

  • Access to data and analysis

    You get full visibility into campaign results and their effectiveness.

  • Specialist support

    You draw on the experience of a team running campaigns for companies across different industries.

Process

The order mattersand comes from data

  1. 01

    Audit and measurement

    We check whether the account data can be trusted. Without that, optimization is built on numbers that lie.

  2. 02

    Structure and launch

    We build the account around product line and margin, starting with the campaign that has the shortest path to a sale.

  3. 03

    Gathering data

    No sudden changes. The algorithms need data, and optimizing too early ruins the result.

  4. 04

    Scaling

    We increase budget where acquisition cost fits within margin, and wind down the rest. Reviewed on a regular basis.

FAQ

Questions wehear most often

What budget makes sense to start with?

It depends on the industry and competition, but below a certain threshold a campaign won’t gather enough data to optimize and will keep learning indefinitely. We tell you that threshold before the start — if it’s beyond your reach, we say so instead of taking the job.

How fast will we see results?

The first data points show up quickly, but a stable, repeatable result needs time for the algorithm to gather data. Earlier conclusions are usually a coincidence, not a trend.

Do you run branded campaigns?

Sometimes, but we always report on them separately. A campaign on your own brand name has high ROAS and low informational value — folded into the overall result, it blurs the picture of the whole account.

Who owns the ad account?

The client, always. We set up accounts under your details and hand over full access. After the engagement ends, it stays with you, along with its history and data.

Paid Campaignswhere do we start?

Tell us which number needs to improve. We'll come back with an honest read on whether this service is the right answer.