+342% Sales Value Growth Thanks to Allegro Ads

+342% Sales Value Growth Thanks to Allegro Ads

type of project: Allegro Ads campaigns

About the company and the client's goals

A small Polish clothing manufacturer joined our roster of clients. Their goal was to grow sales on Allegro within a strictly defined ad budget.

For several months the client had been running ad campaigns on their own account, without much success. They told us they didn't fully understand Allegro Ads' tools and weren't sure how to make the most of what was available to drive sales growth. That lack of understanding also came with a fear of risk, since every campaign meant spending budget that could be lost if it didn't pay off.

The clothing industry is highly competitive, so advertising in this space calls for a real understanding of market needs and a carefully built strategy. Despite the tough competition, a well-planned campaign paired with close monitoring of results let us hit the targets we set out for.

The service our client used was Allegro Ads campaign management.

Step-by-step process

Account and listing analysis

We started our work together with a detailed analysis of the seller's Allegro account. We assessed account quality, shipping time, and shipping costs — factors that matter a great deal for building customer trust and improving conversion. Fast shipping and competitive delivery costs can be a deciding factor for many Allegro shoppers.

We also analyzed the seller's listings: parameter settings, listing descriptions, and thumbnail images. Why does this matter? Setting product parameters (individual product attributes) correctly on Allegro helps shoppers find what they're looking for quickly and easily, which can improve the odds of a purchase.

Listing descriptions and titles on Allegro should be clear and to the point, giving buyers the key information they're after. Thumbnail images, meanwhile, are crucial for a listing's first impression — photos that are attractive and follow the platform's rules do a better job of catching a shopper's eye and encouraging a click.

Read our step-by-step guide to building good Allegro listings

This account and listing analysis let us pinpoint areas that needed improvement. We shared every finding with our client, explaining why each one mattered and how it could improve listing visibility and account quality before we even started running ads.

First, we suggested improving the listing titles to be more concise and to include keywords that would boost their visibility in search results. That made it easier for prospective buyers to find our client's products among the competition.

We also recommended changing the artwork on individual listings. Unclear illustrations were replaced with new, clear size charts that make it easier for customers to pick the right size. That, in turn, cuts down on returns and boosts customer satisfaction with their purchase.

Building the Allegro Ads campaign

After making the necessary changes, we put together a full listing-promotion strategy within Allegro Ads. For our client we chose sponsored listings — a type of ad that lets you feature listings at the top of search results. Product ads can also appear in several other spots across the platform. The goal of a campaign like this is to boost product visibility, reach a wider pool of potential customers, and, ultimately, grow sales.

Our job was choosing the right keywords for the promoted listings to target, along with the right ad placements. We then set the budget, CPC (maximum cost per click), and schedule for the ads to run. We discussed every question about sales strategy, pricing policy, and margins together with the client — in our work, we always try to explain the actions we're planning and taking to our clients.

Once the campaign launched, we started monitoring results. We regularly reviewed key conversion metrics like clicks, CPC, and return on investment, which let us react quickly to any changes and optimize the campaigns in real time to get the best possible results while keeping the budget in check.

Results

We successfully boosted the listings' visibility. The number of clicks rose by 283% (comparing July to November).

Most importantly, in the very first month of our work (August) we generated 158% more sales than the previous month, while also raising return on investment — and we managed to do it at a lower average CPC.

Month	Impressions	Clicks	Average CPC	Cost	Return on investment	Sales value
05.23	568337	10332	0.54 PLN	5,625.39 PLN	12.16 PLN	68,390.11 PLN
06.23	734424	7194	0.65 PLN	4,707.41 PLN	10.09 PLN	47,489.27 PLN
07.23	180353	5080	0.54 PLN	2,757.66 PLN	13.66 PLN	37,661.33 PLN
08.23(first month of our work together)	327041	10310	0.47 PLN	4,876.44 PLN	19.90 PLN	97,063.06 PLN
09.23	348785	11351	0.57 PLN	6,460.83 PLN	15.53 PLN	100,324.95 PLN
10.23	479379	15542	0.60 PLN	9,287.46 PLN	16.06 PLN	149,193.19 PLN
11.23	350166	19450	0.60 PLN	11,687.84 PLN	14.24 PLN	166,381.33 PLN

After three months of work (by November), we generated 342% more sales than in July.

That's also 143.28% higher than the client's best result before we started working together.

If you want to grow sales of your products on Allegro and need support managing your ad campaigns, get in touch with us. As an official Allegro Ads partner, we offer solutions that actually work to help you succeed. We'd love to work with you!