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Give directionto your marketing

Tell us which number needs to improve. We’ll come back with an honest read on whether this service is the right answer.

Diagnosis

Symptoms

The budget is spread thin,and no one knows on what

The most common picture in a first conversation: several channels running in parallel, each owned by someone different, each reporting its own metric. Those metrics never add up to revenue. It’s not a shortage of activity — it’s a missing call on which of it actually makes sense at this margin and this sales cycle.

  1. 01Marketing judged by reach and impressions instead of revenue
  2. 02Several channels running at once, none pushed past the break-even point
  3. 03Budget decisions made based on what competitors are doing
  4. 04A new product gets pushed into the same channels as everything else, with no check on whether its customer is even there
  5. 05No one can say what it actually costs to acquire a customer

Scope

What exactlythe collaboration covers

Diagnosis

  • Revenue analysis: which products and segments actually make money
  • Customer acquisition cost broken down by channel
  • Audit of current activities — what stays, what we phase out
  • Interviews with sales and customer service

Market and competition

  • Competitive map: pricing and messaging positioning
  • Demand analysis — volumes, seasonality, search intent
  • Gaps competitors haven’t covered
  • Assessment of barriers to entering a new channel or market

Decisions

  • Choice of lead and supporting channels
  • Budget split with a numeric rationale
  • Value proposition and messaging for each segment
  • A list of things we deliberately choose not to do

Plan and metrics

  • A 2–4 quarter roadmap with dependencies
  • Definition of metrics and thresholds that trigger a course change
  • A reporting model — one set of numbers for management
  • Handover to the client’s team, or execution on our side

Process

The order mattersand comes from data

  1. 01

    Data on the table

    We collect access to analytics, ad accounts, and sales data. Without numbers from the actual systems, a strategy is just a story.

  2. 02

    Workshop with your team

    A few working sessions: business model, customer, constraints. Someone from sales joins in — not just marketing.

  3. 03

    Recommendation

    We come back with a decision document: channels, budget, messaging, timeline, metrics.

  4. 04

    Execution or handover

    The strategy moves into execution — with us or with you. In the second case, we keep a quarterly results review.

When you need it

When is marketingstrategy right for you?

  • You’re starting major online initiatives

    Launching an online store, a new website, or entering a new sales channel — this is the moment when wrong assumptions at the start cost the most.

  • Current efforts aren’t paying off

    You’ve been running marketing for a while, but the results aren’t what you expected — it’s worth checking whether the problem is the activities themselves or the lack of a coherent direction behind them.

  • You’re launching a new product or brand

    A new product or a new brand needs a clearly defined target audience and positioning before the first campaign goes live.

  • You’re growing fast and losing coherence

    Channels, team, and messaging are growing faster than the plan that ties them together — a strategy sorts this out before the drift gets expensive.

  • You’re planning a bigger marketing budget

    Before splitting a larger budget across campaigns, it’s worth knowing which channels and activities actually make sense for your business.

Who it's for

Different clients,one process

  • Large and small companies

    The scale of your business changes the priorities, not the case for having a strategy — we adjust the depth and scope to your actual resources.

  • Distributors and manufacturers

    A different sales model means a different path to the end customer — we account for that from the first conversation, instead of copying a retail-store playbook.

  • Online stores and service businesses

    Selling a product and selling a service follow different rules — the target audience, the buying journey, and the way trust gets built all look different in each of these models.

Trust

Why you cantrust us

We don’t start from a ready-made strategy template — we start with questions about your specific business. We work with companies at very different stages and in different sales models, which is how we know there’s no single universal strategy that fits everyone.

Every strategy ends with a document you can actually put into practice — and if you want, we can help you implement it too, instead of leaving you alone with a plan on paper.

Proof

Here's how it lookedfor other clients

FAQ

Questions wehear most often

Isn’t this too much theory before the first campaign?

The project ends with a list of concrete actions and budgets, not just a document to read. The alternative — launching a campaign without this — usually costs more: media budget burned on channels that never made sense anyway adds up to more than the cost of the strategy.

We already have a strategy from two years ago. Is it enough?

Depends what’s changed. If the product, margin, and competition are the same — probably yes. If a new market or channel has come in, or the cost of acquiring a customer has shifted, the assumptions need to be recalculated. We can start by reviewing your existing document — that’s a shorter project.

Who on the client side needs to be involved?

The person who owns the budget decision, and someone who talks to customers day to day — sales or support. Without that second voice, the strategy rests only on system data, not on what customers actually say.

What do we get at the end?

A decision document: diagnosis, choice of channels with a numeric rationale, budget split, messaging for each segment, a 2–4 quarter timeline, and metric definitions. Plus a list of what we’re not doing — often the most valuable part.

Do we have to keep working with you afterward?

No. The strategy is a standalone project and it stays yours. Some clients implement it with their own team, some stay with us for execution.

What this connects with

Strategy rarelyworks alone

Strategywhere do we start?

Tell us which number needs to improve. We'll come back with an honest read on whether this service is the right answer.

Umów rozmowę+48 513 648 088info@sixteractive.com