Boosting Online Sales with Google Ads

Medintechis a specialist online store selling medical supplies to healthcare facilities. Its range includes items such as disposable products for clinics, professional protective clothing, and various dental products.

In February 2022, this medical company partnered with Sixteractive, entrusting us with managing their marketing and running Google Ads advertising. The collaboration delivered the expected results, with a positive impact on the company's reach - which we describe below.

Goals

• increase the store's visibility in the marketing arena
• boost revenue driven by Google Ads advertising

Implementation

The starting point of our collaboration was creating new campaigns to replace the existing ones. The newly added campaigns covered the promotion of all products available on the site. This allowed us to refresh the offer and keep it under ongoing control.

Through our analysis, we identified elements that were holding back the store's growth. We fixed the conversion settings, since the previous ones were tracking sales incorrectly. We fine-tuned listings that were being rejected by Google Merchant Center. We also changed the Google Analytics configuration for data collection and gathering, to improve marketing performance.

After a thorough analysis of the online store and its marketing efforts, we suggested changes to the site to the client. The actions we recommended were aimed at improving the visitor experience while browsing the site.

After the first few weeks, we discussed all the campaign activity to date with the client. Based on the data gathered and our analysis, we presented a breakdown of the product categories with the greatest sales potential. We also flagged the ones whose sales performance was less satisfying. Using this information, we built a further sales growth strategy for the client.

Before and After

Before the collaboration began, our client's company was achieving unsatisfactory sales results on an account run by a freelancer. Between February 2021 and July 2021, Google Ads generated the following statistics:

• Ad clicks - 11,746
• Number of transactions - 431
• Transaction value - 37,755.33 PLN
• Cost - 7,389.20 PLN
• Return on investment - 510%
• Bounce rate - 70.50%
• Pages per session - 2.08
• E-commerce conversion rate - 2.60%
• Pages per session - 2.08

We began working with the company in February 2022. The statistics Google Ads generated between February 2022 and July 2022 looked like this:

Results Achieved

increase in the number of transactions
Ad clicks - 66,345 increase in transaction value
Number of transactions - 2,545 increase in ad clicks
Transaction value - 295,859.93 PLN

• Cost - 37,717.85 PLN (up 410%)
• Return on investment - 784% (up 53%)
• Bounce rate - 35.00% (down 50%)
• Pages per session - 4.38 (up 110%)
• E-commerce conversion rate - 4.34% (up 66%)
• Pages per session - 4.39 (up 111%)

Summary

Thanks to genuine, two-way collaboration between the client and digital house Sixteractive, we achieved exceptional results that not only increased the company's visibility, but more importantly, had a real impact on driving sales growth. Medintech continues to enjoy strong site traffic and consistent, effective sales.

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