Building a Modern Online Store for the Auto Paint and Detailing Industry - do-garazu.pl

About the company

To get an impressive finish, the auto paint and detailing industry needs high-quality products and precision — qualities embodied by the BenBow brand.

Easy-Commerce, BenBow's distributor in Poland — and a client for whom we'd already built the Maluchy w Podróży online store — was happy enough with the results to bring us on for another project. We were chosen to build a modern e-commerce platform that would properly showcase the brand's products on the Polish market. The do-garazu.pl store offers products aimed at both professionals, such as auto painters and detailing studios, and car enthusiasts who care about looking after their vehicles.

Our job was to design an online store that combined functionality with aesthetics, while capturing the spirit of the automotive industry.

Client goals and needs

The do-garazu.pl store was built from scratch — a brand-new project, meaning there were no existing technical or organizational issues of the kind that often come up with a redesign or relaunch.

The client was looking for a platform that would handle not just B2C sales, but also support effective collaboration with B2B partners. A key requirement was intuitive product management along with flexibility to grow the platform down the line. The store's aesthetic also mattered a great deal — it needed a high standard that paired professionalism with elegance, much like a flawless coat of car paint.

The client also wanted an easy-to-use system that would allow smooth administration and order management, without closing the door on future growth.

Our solution

For this project we chose the Shopify platform, which was a perfect match for the client's requirements and provided the tools needed for the store to keep growing.

Why Shopify?

Shopify offers a range of advantages that make it a great choice for e-commerce stores:

• An intuitive admin panel, letting the client add products and manage orders independently;
• A wide range of integrations, including smooth support for online payments on the Polish market and deliveries such as InPost Paczkomaty lockers;
• Speed and mobile optimization, giving shoppers a comfortable experience across devices;
• The ability to expand with additional features, like live chat or integrations with external systems.

A custom template built around the client's needs

For do-garazu.pl we built a distinctive Shopify template that highlights the character of the automotive industry:

• A modern design inspired by flawless car paint, with a recurring theme of precision and polish;
• Dynamic visual elements, such as background videos showing detailing tools in action, along with subtle fade-in animations for page elements that give the site a modern feel;
• Responsiveness, ensuring a comfortable experience on both desktop and mobile devices.

Additional features built for the client

1. Online payment support and integration with InPost Paczkomaty lockers, giving users fast, convenient deliveries;
2. Live chat, letting customers reach support in real time, which boosts their engagement and satisfaction;
3. Integration with Baselinker, which streamlined product catalog management and synced external databases.

Delivery - step by step

1. Understanding the client's needs

We started by getting a detailed understanding of the client's vision and goals, taking into account the specifics of the auto paint and detailing industry. We also assessed the available product resources and the needs tied to serving both retail and business customers.

2. Designing the store

We put together a visual design that:

• Reflects the professionalism and quality of BenBow's products.
• Uses modern visual elements, such as video and animation, to help the site stand out from the competition.
• Pairs aesthetics with functionality, making the site easy to navigate and genuinely impressive!

3. Design approval and building the store

Once the design was approved, we moved on to building the store on Shopify. After building the template to spec and implementing it, we focused on integrating the key functionality — payments, deliveries, and product imports through an integration with the Baselinker system.

4. Testing and launch

Before launch, the store was thoroughly tested for functionality, loading speed, and responsiveness, so users could enjoy a smooth shopping experience. We also rolled out live chat, letting customers get quick, efficient answers to any questions.

Result

The result of our work is a modern, responsive online store that stands out for:

• An aesthetic that underscores professionalism — dynamic visuals and subtle animations create a distinctive user experience;
• Intuitive usability — for both retail and business customers;
• Flexibility — the solutions we put in place allow the store to keep growing and scaling in the future.

Continued collaboration

The project also produced a happy client! Thanks to the carefully designed and built online store, the client decided to keep working with Sixteractive. We now support the growth of do-garazu.pl through:

• Google Ads campaigns, boosting the store's visibility online;
• SEO optimization, which improves the site's search rankings and grows organic traffic.

The client plans to expand the product range and roll out further sales-boosting solutions, in keeping with the flexibility and potential of the Shopify platform.

Summary

The do-garazu.pl project is an example of a successful online store built from the ground up. By choosing Shopify, applying a modern design, and building in advanced functionality, we created an online store that properly represents and supports the growth of the BenBow brand on the Polish market. The store isn't just convenient to use — it also stands out for its aesthetics and its excellent fit for the needs of professionals and car enthusiasts alike. Check out the results of our work:do-garazu.pl.

Like what you see? Get in touch with us by filling out the form below to learn more or start a project together!