How to Run a Google Ads Campaign

Want to reach new customers with a Google Ads campaign? Before you get started, it's worth understanding how Google's paid advertising system actually works. In this article, you'll learn which campaign types suit you best and how to choose keywords for your ad content. We'll walk you through the key facts that will help you improve your marketing efforts.

What is Google Ads and how does it work?

Google Ads is a system that lets you run paid ads on Google, the most popular tech company on our market. It used to be known as Google AdWords or Google AdWords Express.

The system displays ads above or below the organic results when someone uses the search engine. Where the ad appears depends on the quality of the ad itself. The better it is, the more it will stand out against the competition. Read on to find out what improves ad quality in a Google Ads campaign.

Who is a Google Ads campaign for?

Google Ads campaigns meet the needs of creators and entrepreneurs operating online, because that's exactly who they were built for. If your existing and potential customers find your business online, Google Ads campaigns will boost your online sales and help you reach a wider audience of interested buyers.

Using Google's tools, your ads will appear in the places and on the pages your potential customers visit most often. With the right keywords and a well-crafted ad, your offers show up for interested buyers right when they need what you're selling.

Why choose Google Ads?

The Google search engine is the most popular service of its kind among users in Poland, used by more than 90% of internet users. With Google Ads, you can also promote your business on other popular services, including YouTube. You can also connect your ad campaign to Google Analytics.

By keeping campaigns well-optimized and effective, we can guarantee them near-instant visibility online. The Google Ads tool starts showing your ads as early as the day after your campaign launches. This means results appear at lightning speed, which more than a few clients appreciate.

If you decide to run a Google Ads campaign with us, get ready for a real increase in your sales. And that's not all! Below are a few more benefits worth knowing about:

• You'll stand out from the competition - your offer can reach potential customers faster, thanks to well-executed optimization

• You'll attract new customers - win customer interest through your ad. To your surprise, you can even catch the attention of people who were originally looking for something completely different

• You'll get high-quality advertising - your ads will be of high quality, and the marketing work we do for you will deliver the results you expect faster than you think

What does building a campaign look like?

Before we start building a Google Ads campaign, it's worth taking a close look at your business's needs, expectations, goals, and target audience.

Based on that, it's much easier to choose the right message to use in the marketing effort. Picking the right approach for the campaign matters, because the next step is deciding which type of Google Ads campaign to run.

Depending on the strategy you choose, the next steps will need to be adapted accordingly. Some campaigns require creating suitable product visuals, a detailed product or service description, or filling in the most important information about your business.

The key to an effective ad is proper optimization, precise execution at every stage, and tailoring it to your brand's specific characteristics and needs. As an agency focused on high-quality marketing, we'll help you promote your business. If you're interested in working with us, we invite you to take a look at our range of services.

What types of Google Ads campaigns are there?

• Search campaigns
  Stand out among a billion daily searches. With this type of campaign, your brand will appear more often and in more visible spots for users. When running this campaign, you can set your own goal, and you'll only pay for clicks on your ad.

• Shopping campaigns
  A campaign built specifically to sell products. With it, your listings - complete with a photo, price, and store name - will appear at the very top of search results, catching not just the eye but also the interest of buyers.

• Display Network campaigns
  These ads work well for your business if your potential audience browses websites, uses YouTube, Gmail, or other mobile apps. Through the Display Network, you can cover many sites and news portals at once, giving you visibility in many places simultaneously.

• Video campaigns
  If your potential customers watch videos on YouTube, this campaign type could be a great fit. Video ads work well for building brand awareness.

• App promotion campaigns
  This campaign type is aimed at owners of iOS or Android apps. It allows you to promote your app across many platforms, including YouTube, Google, and Google Play.

Which Google Ads metrics matter most?

• Clicks - the more people click on a displayed ad, the more relevant and higher quality it is. The effectiveness and appeal of a campaign is measured based on the number of users who click the ad (to go to the store's or business's website).

• CTR (click-through rate) - a tool that lets you monitor the number of site visits generated through an ad. CTR gives you constant insight into your stats.

• Average CPC (cost per click) - the amount you owe for a user's click on your ad, calculated based on actual CPC. Clicks can carry different values, though, so data such as the number of user interactions and the cost of each action lets you calculate an average.

• Conversions - conversions aren't just made up of clicks on the ad, but also of actions users take that are valuable to the business - for example, making a purchase. The Google Ads tool lets you track the number of conversions.

• Conversion rate - this is the number of conversions divided by all interactions related to the ad. When running Google Ads campaigns, you get visibility into a percentage figure that shows what share of all activity consists of customer actions that generate value for your business.

What tools are useful for running a Google Ads campaign?

• Google Analytics

An online tool that gives you a precise view of what's happening on your site. Google Analytics analyzes and collects extensive information about visitors to your site, including highlighting the segment that arrived via your ad.

Google Analytics builds clear charts and statistical summaries, giving a brand owner reliable insight into their site's traffic. It's an invaluable aid when running websites and marketing campaigns.

• Google Tag Manager

Google Tag Manager (GTM) is a system that lets you easily manage tags (scripts) and efficiently add, modify, or remove them. With this tool, you can manage all the tags you need for site analysis from a single place.

Time to take action!

The right Google Ads campaign will grow your business, boost sales, and attract new potential customers - so why not start selling today?

To run an effective campaign, it's important to understand the needs of your customers and the current market. Some people decide to analyze and run marketing efforts on their own. When building and managing a Google Ads campaign, though, experience, familiarity with proven patterns, the right choice of keywords, and a tested approach to reaching your target audience all make a real difference.

Our marketing agency provides all of this as a complete service for your business. Find out more about the Google Ads campaigns we can run for you.