Marketing Technology Specialist
Klaudiusz's biggest interests are the technical side of marketing, organic visibility (SEO), e-commerce platforms, and everything new and changing in digital marketing.
Klaudiusz co-hosts the Biznes w Internecie podcast (in Polish) - the full episode playlist is below.
SEO
Your Google Business Profile can look exactly the same as always, and yet some of your customers' calls end up with a complete stranger. A new scam uses AI-generated photos showing a fake phone number, added to companies' profiles without their knowledge. We explain how it works and how to check whether it affects you too.
Read
Business
You've heard about the subscription model and wonder whether it could work in your company? We show how to check whether your product or service is a fit for subscription, how to choose the right model and work out whether it pays off, and how to do it fairly so that it genuinely does.
Read
Business
If AI in your company is mainly used to write e-mails and polish social media posts, you're probably using a fraction of what it can do. We show concrete, real-world AI implementations in companies, from handling B2B enquiries, through working with thousands of products in e-commerce, to AI as an analyst of company data, and explain how to judge for yourself whether your business is already behind.
Read
Websites
Website cybersecurity matters more today than ever before. Your company website is being scanned right now by bots that aren't looking for you, but for an outdated plugin. We look at how much attack automation has accelerated in 2026, how quickly WordPress vulnerabilities get exploited, and why artificial intelligence now plays for both the attackers and the defenders.
Read
Marketing
Hosting-based e-mail, Google Workspace, Microsoft 365 or something else? See which solution to pick so it doesn't hold your company back as it grows.
Read
Marketing
Base is rolling out AI features across its system. See what that means for online sellers - and how much it can lighten your workload.
Read
Marketing
Discover 10 proven ad formats for every type of e-commerce traffic that don't require a big budget. Examples and data, ready to put to work.
Read
Marketing
TikTok Ads - what it is, how much it costs, and whether it's actually worth it for a small or medium-sized business. We break down real budgets, cost-per-click and cost-per-impression figures, and speak honestly about who TikTok Ads is a good investment for - and who's just wasting money.
Read
SEO
Google Search Console just got a new feature - you can now check how your content from Instagram, TikTok, X, and YouTube performs in Google Search. We look at exactly what changed and why it's worth paying attention to, even if marketing isn't part of your day-to-day.
Read
Marketing
In 2026, LinkedIn overhauled its algorithm more than ever before - and openly admits it isn't chasing virality. We explain how post ranking on LinkedIn works today, and, more importantly for business owners, how to decide which social platform is actually worth being on.
Read
Marketing
Your store has traffic, but customers aren't buying? The problem is rarely just one thing. We cover 5 of the most common reasons people abandon a store - from a weak USP, through lack of trust, to mistakes in the mobile experience.
Read
Websites
IKEA, NordVPN, OpenAI, Cloudflare - what do they have in common? They've all bet on Astro. You too can find plenty of benefits by building your website on Astro. Find out why this framework is changing how websites get built, and what that means for your business.
Read
Marketing
Email marketing without automation is potential left on the table. Here are 5 sequences that run in the background and win customers back - from the first welcome email to reactivating an inactive list.
Read
Marketing
More sales without a bigger ad budget? It's possible - if you know how to increase the value of every order. Product bundles and discounts are two different strategies that work differently, cost differently, and carry different consequences for your brand. We explain what AOV is, when a bundle beats a discount outright, when a promotion makes more sense, and how to measure it all.
Read
Marketing
Got GA4 installed but not sure what to do with it? It's a more common problem than you'd think. In this guide we show you which four reports actually matter for sales, how to read the data without any analytics background, and where to start so the data actually leads to decisions - instead of just sitting in a dashboard.
Read
SEO
Your customers increasingly aren't finding you through Google - they're asking ChatGPT, Gemini, or Perplexity and getting a ready-made answer with specific recommendations. If your business isn't in it, for some of those people it simply doesn't exist. GEO, or Generative Engine Optimization, is a set of actions that changes that. Find out how it differs from SEO, how AI crawlers work, and what you can do this week to increase your visibility in AI answers.
Read
E-commerce
Got an idea for an online store? Before you launch it, find out what really decides success in e-commerce. In this article we cover 6 key areas - from market and customer analysis, through technology and legal compliance, to profitability and marketing. It's a solid foundation that will help you avoid the most common mistakes and build a store that lasts.
Read
SEO
Google is cracking down on back button hijacking - a practice that strips users of control over their own navigation. It's not just a UX problem, but an example of dark patterns and behavioral manipulation. Find out how this mechanism works, what consequences it can carry, and why honest UX design matters more today than ever.
Read
Marketing
Agentic AI is supposed to transform e-commerce - but are we really there yet? Despite bold announcements from the biggest players, reality looks different. We look at what's actually happening today, why AI still isn't buying on customers' behalf, and what the future of online shopping might look like.
Read
Marketing
Why do some pages rank while others sink without a trace in Google? The key is search intent - understanding what a user is actually looking for. This article explains how to read intent, match your content to it, and put that into practice in SEO.
Read
Marketing
Is your website not selling as well as it should? Discover the 11 most common UX mistakes that turn customers away and hold back results - and find out how to fix them quickly.
Read
Marketing
Discover how a small business can use AI to streamline everyday tasks and genuinely save time. Ten practical applications you can start using right away.
Read
Marketing
Phishing is one of the most common forms of cybercrime. Criminals impersonate banks, courier companies, or even friends to steal login credentials or money. In this article, we explain how phishing works, its most common forms, and how to spot a suspicious message before it's too late.
Read
Marketing
Marketplaces have become one of the most important sales channels in e-commerce, and many of them run on the same underlying technology: Mirakl. Find out what this platform is and why it makes it significantly easier for sellers to expand into new marketplaces and scale their sales.
Read
Marketing
Want to start promoting your business online but not sure where to begin? In this article, we walk through a simple, proven path for small and medium-sized businesses, without the chaos, unnecessary tools, or blowing your budget.
Read
Marketing
Amazon today is one of the most competitive marketplaces in the world. Even with your own brand and a good product, it's easy to get lost among similar listings. Amazon Brand Store lets you take back control over how customers perceive your brand, showcase your full product portfolio, and create a consistent shopping experience - at no cost, but with a real impact on sales.
Read
Marketing
On November 18, 2025, a Cloudflare outage knocked out hundreds of services - from online stores to everyday work tools. What caused it, and how can you protect your business against the next one?
Read
Marketing
Product descriptions often decide whether a customer adds an item to the cart or leaves the store. We cover the 10 most common mistakes that hurt sales, trust, and search visibility, along with practical tips on fixing each one so the description becomes a real tool for driving conversion.
Read
Marketing
Traditional promotional giveaways still have their place, but in digital marketing their modern equivalents - checklists, e-books, calculators, and PDF guides - are playing an increasingly bigger role. Read why customers are so eager to download digital materials, how lead magnets work, and which formats perform best for SMBs and B2B. This is a practical guide for companies that want to create giveaways carrying real value, not just a nice logo.
Read
Marketing
Internal linking is one of those SEO activities that costs next to nothing yet can boost your site's visibility in Google and improve the user experience. The trick is doing it thoughtfully. Read on to learn how to turn your site's internal structure into real growth in traffic and sales.
Read
Marketing
From 2026, every Polish company will be required to use the National e-Invoice System (KSeF). It's a genuine overhaul of invoicing – the end of PDFs and paper, and the start of mandatory e-invoices in a single XML format. Many business owners are asking how KSeF works, who it applies to, and how to prepare to avoid chaos. This guide covers everything you need to know: deadlines, rules, emergency procedures, and a practical step-by-step rollout plan.
Read
E-commerce
Hosting is the beating heart of every website - without it, there's no smooth operation, no growing online sales, and no visibility in Google. Find out about the different types of hosting and how to choose one that gives your site speed, security, and reliability.
Read
Marketing
TikTok is no longer just short videos and viral trends. The platform is also becoming a place to shop through TikTok Shop. Find out how this sales model works, what benefits it offers brands and influencers, and when we can expect TikTok Shop to launch in Poland.
Read
Marketing
Digital exclusion isn't just about lacking internet access or a computer. It's a real barrier that cuts people off from work, education, and public services. Find out what digital exclusion is, who it affects, and why it's worth acting for the common good.
Read
Google Ads
The era of classic online shopping may be coming to an end. Agentic AI - autonomous shopping agents - is changing e-commerce worldwide. What does a purchase without any customer involvement look like? What are the real-world rollouts (Amazon, Google, Perplexity), and what does this mean for store owners in Poland? Find out.
Read
Google Ads
The meta title and description are part of your business card in Google. See how to write them well to attract more clicks, boost your visibility in search results, and stand out from the competition. This guide is a must-read for anyone running a website or an online store.
Read
Marketing
The first quarter of 2025 was a turbulent time for many businesses. What comes next? Find out what the second half of the year might look like and what companies should prepare for - both in terms of business and regulation, as well as marketing opportunities.
Read
Marketing
Does your brand show up in the answers given by ChatGPT, Gemini, or Perplexity? Chatbeat is a modern tool that shows how AI perceives your company and how you stack up against the competition. Find out what users are asking and how to effectively boost your visibility in the new era of search.
Read
Marketing
A shake-up in SEO, the cookie deadline that got pulled back, AI as an everyday marketing tool, social commerce, and a new quality bar for advertising - see how marketing changed in the first half of 2025.
Read
Marketing
What did Polish business look like in the first half of 2025? We look at the dynamic growth of e-commerce, new regulations, shifting consumer behavior, and the challenges facing brands - and what to expect next.
Read
Marketing
Loyalty programs aren't just for major retail chains and online stores anymore. In this article, we show how to use them effectively in e-commerce and on service-based websites to boost retention, conversion, and customer value - with models, tools, inspiration, and real market case studies.
Read
Marketing
Does your website 'speak' Google's language? With Schema.org and structured data, you can significantly improve your search visibility, earn attractive rich snippets, and draw in more users - without changing your content. See how to implement schema on WordPress, Shopify, or PrestaShop, and how to test it properly.
Read
E-commerce
Trying to decide between Shoper and Shopify? This guide compares their features, integrations, templates, payments, APIs, dropshipping support, and pricing. Whether you're building a Shoper store or considering a move to Shopify, you'll find concrete facts and recommendations here.
Read
Websites
Wondering what headless WordPress is and when it's worth using instead of the classic version of the CMS? This guide explains how a headless architecture works, its advantages and limitations, and in which projects it can genuinely pay off.
Read
E-commerce
Thinking about launching an online store in 2025? This article breaks down the cost differences between store types, the extra expenses to budget for, and what to watch out for whether you build the store yourself or hire an agency. If you're planning to start your own online business, this post will help you make informed decisions and plan your budget more accurately.
Read
Marketing
GEO - Generative Engine Optimization, or optimizing content for AI and the content AI generates, is changing what we click on online. Is SEO on its way out? Find out how GEO might affect SEO, digital marketing as a whole, and what optimizing content for artificial intelligence really involves.
Read
Marketing
They made a horse out of challah bread, and nobody congratulated them... Find out what's behind this phenomenon and what it leads to. Discover what AI slop and boomer bait are, and how to avoid getting caught in digital traps!
Read
E-commerce
There's a lot of confusion around the EAA. The European Accessibility Act brings changes that anyone running a website or online store should prepare for, since compliance is now a legal requirement. Inside you'll also find precise guidelines for websites. Read on to find out more.
Read
Marketing
Want to start selling on Amazon but feel like it's a world full of complications? This guide is your compass. Dive in with us and start selling like a professional!
Read
Marketing
Some websites manipulate their users. Learn about "dark patterns" - subtle techniques used by designers to influence your decisions. Find out how to spot them and defend against them effectively, so you can make informed choices in the digital world.
Read
Marketing
Running a website or an online store? Make sure you meet the legal requirements. Find out which data and documents are mandatory to keep your site safe, transparent, and compliant, and learn the rules around privacy policies, terms of service, and cookies. It's not just an obligation — it's also a way to build credibility with customers and search engines, and to boost your SEO.
Read
Marketing
Do your Amazon listings meet the high standards that attract customers and drive sales? Learn how to improve your product quality, understand Account Health metrics, and avoid common mistakes. In this guide, we explain how Amazon's A10 algorithm works, which metrics Amazon evaluates, and what steps to take for better listing and account quality.
Read
Marketing
As 2025 approaches, the marketing world is changing faster than ever. Which trends will dominate digital marketing? Artificial intelligence, video content, social media as a content space, or perhaps personalization on an entirely new level? Find out how these shifts will shape marketing strategies and what actions are worth taking now to stay ahead of the competition.
Read
SEO
Content quality matters more today than ever before. Get to know the E-E-A-T standard - the guidelines for building content that is reliable, valuable and trustworthy. Read how E-E-A-T can help you serve your users better - and strengthen how Google's algorithm rates your site.
Read
Business
The new EU Regulation 2023/988, known as GPSR, changes the rules of the game across the European Union market. Is your business ready for it? Discover a practical guide that will help you adapt your products, processes, and documentation to the new requirements, and see how to prepare step by step and gain a competitive edge.
Read
Marketing
Amazon is more than a marketplace. It's a complex sales funnel where every stage - from impressions to conversions - matters. Find out how to increase your products' visibility, attract more clicks, and convert customers effectively.
Read
E-commerce
Is Shopify Plus the right fit for your business? If you run a large online store and want a platform that lets you scale sales, automate processes, and go international, Shopify Plus could be the ideal choice. We look at the most important features of this advanced version of Shopify, weigh its pros and cons, and compare it with standard Shopify. Find out whether Shopify Plus is the platform built for your company.
Read
Marketing
Wondering whether a fixed-price model, Time & Material, or an agile methodology is the better fit? In this article, we go through the various implementation models in detail, weigh their pros and cons, and compare two popular approaches - fixed-price and flexible. Find out which one best fits your business and gives your project the best chance of success.
Read
E-commerce
The fourth quarter is coming - are you ready? Black Friday, Cyber Monday, and the holiday shopping rush bring in millions of customers, which makes preparing well for this intense period essential. In this article, we share practical tips for planning and optimizing your operations to get the most out of the year's final quarter.
Read
E-commerce
Choosing the right e-commerce platform is critical for manufacturing companies planning to break into foreign markets. Shopify not only makes it easier to manage an online store, but also supports global sales through wide-ranging integrations, automated logistics and payments, and advanced marketing features. See how Shopify can help your company expand and grow internationally.
Read
E-commerce
Allegro has plenty of variables and hidden mechanics that together shape your listings - and your sales. Read 10 expert tips every e-commerce business owner should know, whether you're just starting out on Allegro or you're a seasoned e-commerce veteran.
Read
E-commerce
What is seasonality, and why does it play such a big role in e-commerce? Find out what the different seasons that matter for e-commerce look like and how they affect your orders. You'll also learn how to prepare for each season and use it to boost sales in your online store - and how anticipating these seasons can be a unique opportunity for growth.
Read
E-commerce
Find out what matters most when integrating ERP systems with e-commerce, and what benefits this integration brings to businesses.
Read
Marketing
We're launching an email marketing service! Find out what you should know about it and discover the benefits it can bring to your business.
Read
Websites
Find out which steps are worth taking to improve your website's visibility and attract more visitors. Learn what actions can increase traffic to your site and help you succeed online.
Read
Marketing
Find out how link shorteners work, what benefits they offer, and how to protect yourself from the potential risks that come with using them.
Read
Marketing
Trying to choose colors for your business? We walk you through the process step by step and explain how color psychology works in marketing.
Read
SEO
Duplicating content can hurt not only a site's visibility, but also its user experience. We explain what consequences duplicate content has for SEO and UX, and how to avoid and fix it.
Read
Marketing
A consistent brand image means presenting your brand the same way, every time, across everything it does and every touchpoint with its audience. Here's how to build one - and which mistakes to avoid.
Read
Websites
We explain what a one-page website is and what makes it distinctive. Find out what optimization challenges you may run into and how to deal with them.
Read
E-commerce
We design and launch online stores as an Official Shoper Partner. Find out what our membership in the Shoper Reseller program means and how our clients benefit from it.
Read
E-commerce
See how much it costs to run an online store on Shoper, Shopify, WooCommerce, and SureCart, and compare what each of these e-commerce platforms has to offer.
Read
E-commerce
An online store audit is like a health check that identifies what's working and what isn't on your site. Find out what an e-commerce audit covers and how to carry one out.
Read
E-commerce
Breadcrumbs don't appear on every website, yet they can have a real impact on both SEO and UX in an online store. Find out how breadcrumb navigation can improve usability in e-commerce and what to watch out for when implementing it.
Read
E-commerce
Miscategorized products, duplicate content, or broken internal links - these are just a few of the mistakes you might find in an online store's categories. See how to avoid them and improve both user experience and SEO on your site.
Read
E-commerce
Are pop-ups, which grab a user's attention by design, always a good idea? Find out how pop-up windows affect UX and the visibility of an online store, which types of pop-ups are best avoided, and which ones are worth using.
Read
E-commerce
UX is one of the concepts most closely tied to running an online store. What's behind it, and how does good UX help increase sales? You'll find the answers in this article.
Read
Allegro
Running an Allegro account means facing enormous competition. Fortunately, Allegro Ads - the platform's tool for promoting listings - can help. See how advertising on Allegro can accelerate the growth of your online business.
Read
Websites
Hosting is where all of your website's content lives. It determines your site's availability and speed, so it's worth thinking your choice through carefully before you launch.
Read
Allegro
Allegro has 117,000 sellers. Standing out among such heavy competition comes down to keyword-rich descriptions and appealing product photos - the paths that lead to success.
Read
Websites
One of WordPress's biggest strengths is its huge library of plugins that let you extend your website's functionality
Read
Allegro
Allegro Ads is a tool that lets you create ads on Allegro. It helps companies reach a wide group of potential customers and boost their visibility in the market.
Read
SEO
How do you effectively optimize an online store's content for search engines?
Read
Marketing
What is a marketing funnel, and why does it matter for your business?
Read
Google Ads
What is Google Ads and how does it work?
Read
SEO
A Google Business Profile is a free tool that gives your business visibility.
Read
SEO
What affects a business's ranking in Google search?
Read
We use cookies
Essential cookies keep the site's basic functions running; with your consent we also use analytics and marketing ones. Details in our privacy policy, change your choice any time in the footer.