How to Sell Well on Allegro: Building a Winning Listing Step by Step

Allegro has 117,000 sellers. Standing out among such heavy competition comes down to keyword-rich descriptions and appealing product photos - the paths that lead to success, which in this case means growing conversion rates and an expanding customer base. Good positioning of your account and listings on Allegro is the first and most basic step toward consistently strong sales.

So how do you stand out among all the other sellers? How do you put together a strong Allegro listing? We've prepared tips and pointers to help you optimize your existing Allegro account and improve the look of the listings you put up.

How do you prepare a listing on Allegro?

Before publishing a product, it's worth filling in as much information about it as possible - how to use it, which variants it comes in, or how many units are in stock. All of this data builds a complete picture of a listing designed to attract as many buyers as possible. Below you'll find a few steps that will walk you through the process of thoroughly optimizing your Allegro listings.

What title and thumbnail image should you choose?

The title and thumbnail are a buyer's first point of contact with your listing. They're what appears on the main search page, inviting shoppers to check out the rest of the offer. Only one in five people changes the sort order of listings. Most users stick with the default sort by relevance. The listings that get clicked the most are the ones at the top of the page. How do you get there? Let's explain.

What should be in an Allegro listing title?

To get your listings to rank as high as possible in search results, the choice and order of keywords in the title matter, and they need to match what potential customers are actually looking for. When choosing a title, it's worth using Allegro Ads tools, mainly the Campaign Planner, which lets you check which related phrases customers most often type in when trying to find a given listing.

It's worth analyzing whether, for example, the brand name is necessary in the title. Sometimes the everyday name of the item, its features, or its dimensions are searched for far more often by customers. Choosing the right name is also important because of the 50-character limit Allegro imposes.

The order of the individual phrases in a listing title matters a lot. When choosing them, use the Allegro Ads Campaign Planner. Type in the name of the product you want to list, then check which related words get the most reach.

Keep in mind, though, that the title should only be about the item being listed. It can start with the brand name or the item name. The rest should cover its main features, specifications, capacity, or intended use.

How do you choose a thumbnail for an Allegro listing?

The thumbnail also plays an important role. It's the first thing that shows the customer what the listed item looks like, so it should represent the product as well as possible. Remember to use a white background. If you're selling a set or including free extras, you can feature them on the listing's thumbnail too. Any extra items will draw additional interest from buyers, especially if you're offering more than other sellers at a similar price.

What's more, an Allegro product thumbnail can show the product from two different angles. This makes the image more varied, keeps the customer's eye interested, and boosts the listing's conversion rate. It's also worth remembering that Allegro's terms allow the use of photos with a model as thumbnail imagery, as well as showing products with your brand logo placed on them.

This matters most for users browsing Allegro on their phone. When viewing search results on mobile devices, only the thumbnails are shown. On a computer or laptop, all the listing's photos appear when you hover over the thumbnail. To see the other photos on a phone, you have to tap into the listing itself.

More and more users browse Allegro on their phones, so paying attention to their needs matters just as much. By adapting your listing's thumbnail to how the page works on different devices, you make sure you're reaching as many potential customers as possible.

When preparing a thumbnail, pay attention to its dimensions. In the end, the platform will crop it into a square anyway, so it's worth planning for that. Optimal thumbnail sizes are 1000x1000 px, 2000x2000 px, or 2560x2560 px. Try to have your product take up as much space in the thumbnail as possible. This makes it more visible and draws in more potential customers.

What should an Allegro listing description look like?

When looking for the perfect product, a customer browses many listings matching the keywords they typed in. However, they spend little time or effort carefully reading through long blocks of unformatted text. The content in a product listing on Allegro should be informative while still being pleasant to look at.

When writing the description, focus on the product's features and properties. Use specific wording and base it on questions customers actually ask. The product description should be high quality and information-rich. It's also worth breaking the text into paragraphs and using bullet-point lists.

It's important for the content to be accessible to the reader not just in substance, but visually too. A proverbial "wall of text" will most often overwhelm the customer before they even start reading.

If the product you're offering needs a longer description, add a table of contents at the start. This makes it easier for a potential customer to browse the listing and navigate through it. They won't be forced to read the whole description if they're only interested in one particular aspect of the item.

How should you format Allegro product descriptions?

When writing an Allegro listing description, repeat the listing title in the first heading. This will help your listing rank better.

For the rest of the description, you can use several layout templates. Among them, two stand out as the best for both ranking and readability. We mean placing text below a large photo, and placing a photo on the left with text on the right.

What's more, breaking the text into paragraphs lets you build out the description visually, add more photos, and match them to the text next to them. This way, you can build an aesthetically appealing listing that encourages buyers to make a purchase.

What should be included in an Allegro listing description?

The description, along with the photos and graphics in the listing, should form a coherent whole. If a product feature can't be conveyed through icons or graphics, include it in the description instead. Make sure to cover as many parameters and aspects that matter to customers as possible.

If you're not sure what your product description should include, check the reviews and comments section. People who've already bought the item often mention its good features in their comments. Customer feedback is a great source for reviewing what your buyers like and don't like.

When looking for inspiration for your listing, it's also worth drawing on the questions customers ask via email, FAQ, comments, or private messages. If a particular question keeps coming up, adding the answer to the product description can be very helpful for both current and future customers.

Photos in an Allegro listing

These play the leading role. Graphics and product photos are what catch a user's eye the most and push them toward a purchase. High-quality photos and a consistent visual style significantly boost how appealing a listed item looks.

Buyers rarely pay much attention to descriptions, especially when they're dense, uniform blocks of text that are hard on the eye. Graphics add variety to a listing and give it character. Remember, customers buy with their eyes!

What photos and graphics should you add to an Allegro listing?

Allegro's terms of service don't prohibit including icons, usage instructions, or callouts on the graphics used in a listing. Adding variety to your photos this way brings the customer closer to the product, showing them, for example, how the opening and closing mechanism works, at what temperature the item can be washed, whether it rotates, or whether it's environmentally safe. You can also include information about the product's dimensions or scale.

Photos with added elements show the customer the product's features without requiring them to read the description or a bullet list. A buyer will notice colorful graphics that catch the eye and spark curiosity much faster than they'll read long sentences. The more photos there are, the better the listing will rank on Allegro.

Most listed products serve some kind of purpose. Why not show that in a photo too? Product photos showing an item in use give a potential customer an even better sense of how they can actually use it.

Photos in a listing can also feature models. Such shots are the most intuitive for buyers. They clearly show how an item is used and its size.

Photos with models have an edge over plain product photos. They let you convey human emotion and expression. Smiles, excitement, wide-open eyes, or a surprised expression are all elements that trigger emotions in the viewer too.

Which attributes should you fill in when preparing an Allegro listing?

In short, all of them. The more basic and additional attributes you fill in, the better your chances of being promoted by Allegro's algorithm. What's more, the listing title is limited to just 50 characters, and it's hard to fit every keyword into that space. Add any phrases that don't fit in the title to the attributes instead, and they'll still help customers find your listing.

The ranking journey actually begins with the listing number and category choice. A low listing number means it's been on Allegro for a long time. The longer a listing has been on the platform, the better it will rank.

At the top right of a listing, you'll usually see the most important information, including the number of units available, the variants the seller offers, and other customers' ratings. Allegro's algorithm ranks listings better when they have their required attributes filled in, along with those describing product features, and when they have an extensive set of linked variants for the same product. These can be different colors, patterns, sizes, sets, or similar items linked within the same category.

The shipping method matters too. When listing your shipping options, pay attention to which delivery methods customers buying similar items tend to prefer most. This way, you won't limit your pool of potential buyers who favor a specific delivery method. It's also worth setting the shortest possible shipping time - 24 hours. Listings with fast shipping rank higher in buyers' search results.

When filling in the remaining attributes, including returns and warranty, offer more than Allegro's default suggestions. Set the return period to 15 days and the warranty to 25 months. This gives buyers more time, which in turn gives them a greater sense of freedom when making a purchase and builds more trust. The algorithm will view this positively as well.

If you offer customers additional services such as gift wrapping or delivery with setup included, let them know about it when listing the product. It's also worth noting any additional materials that come with the product in the listing. This includes things like a user manual, warranty card, or certificates, along with any other distinguishing materials. Such information will also positively affect the appeal of your listing.

Is it worth having additional seller badges on Allegro?

When browsing search results, customers also pay attention to elements that make a seller stand out from the rest. This includes badges like the Super Seller status, a high recommendation rate, Super Points, or shipping available through the Smart! program.

It's also worth marking a listing as a "deal" or "hot pick". Allegro's algorithm displays such listings among the very first results. What's more, this gives you a chance to appear on the platform's main page. It is, however, a paid promotion option.

All the extra badges and options a seller offers, such as free shipping through Smart!, build buyer trust and encourage them to click on the listing, make a purchase, and even come back to buy again in the near future. Building a reliable and appealing seller image significantly helps you stand out from the competition.

What should a good Allegro listing look like? - Summary

Now you know what to pay special attention to when preparing a listing on Allegro. All the elements covered above come together to shape the final look of your listing, how appealing it is, and how well it's set up for the platform's ranking algorithms. Let's take one more look at the key points to keep in mind:

• A listing title isn't just keywords - it should also entice buyers to click. The order of phrases in the title matters too
• A thumbnail can include photos from two angles, elements from a set, free extras, a model, or a logo placed on the product
• Product thumbnails must have a white background
• The description should be informative and neatly formatted - bullet lists are worth using
• Customers buy with their eyes! So the more well-prepared visuals, the better
• Photos in an Allegro listing can include icons, callouts, dimensions, or scale, helping show the customer a product's features without requiring them to read the description
• Additional attributes matter just as much as basic ones
• Fast shipping, a user manual, certificates, badges, and extra services are all worth your attention
• Additional seller badges are always welcome, both in the eyes of customers and the algorithm, which highlights listings from such sellers

Try this optimization out on a few of your listings and see how it boosts their performance. Good luck selling!