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Websites
IKEA, NordVPN, OpenAI, Cloudflare - what do they have in common? They've all bet on Astro. You too can find plenty of benefits by building your website on Astro. Find out why this framework is changing how websites get built, and what that means for your business.
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Marketing
On November 18, 2025, a Cloudflare outage knocked out hundreds of services - from online stores to everyday work tools. What caused it, and how can you protect your business against the next one?
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Marketing
Internal linking is one of those SEO activities that costs next to nothing yet can boost your site's visibility in Google and improve the user experience. The trick is doing it thoughtfully. Read on to learn how to turn your site's internal structure into real growth in traffic and sales.
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E-commerce
Hosting is the beating heart of every website - without it, there's no smooth operation, no growing online sales, and no visibility in Google. Find out about the different types of hosting and how to choose one that gives your site speed, security, and reliability.
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Marketing
Digital exclusion isn't just about lacking internet access or a computer. It's a real barrier that cuts people off from work, education, and public services. Find out what digital exclusion is, who it affects, and why it's worth acting for the common good.
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Google Ads
The era of classic online shopping may be coming to an end. Agentic AI - autonomous shopping agents - is changing e-commerce worldwide. What does a purchase without any customer involvement look like? What are the real-world rollouts (Amazon, Google, Perplexity), and what does this mean for store owners in Poland? Find out.
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Google Ads
The meta title and description are part of your business card in Google. See how to write them well to attract more clicks, boost your visibility in search results, and stand out from the competition. This guide is a must-read for anyone running a website or an online store.
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Marketing
The first quarter of 2025 was a turbulent time for many businesses. What comes next? Find out what the second half of the year might look like and what companies should prepare for - both in terms of business and regulation, as well as marketing opportunities.
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Marketing
Does your brand show up in the answers given by ChatGPT, Gemini, or Perplexity? Chatbeat is a modern tool that shows how AI perceives your company and how you stack up against the competition. Find out what users are asking and how to effectively boost your visibility in the new era of search.
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Marketing
A shake-up in SEO, the cookie deadline that got pulled back, AI as an everyday marketing tool, social commerce, and a new quality bar for advertising - see how marketing changed in the first half of 2025.
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Marketing
What did Polish business look like in the first half of 2025? We look at the dynamic growth of e-commerce, new regulations, shifting consumer behavior, and the challenges facing brands - and what to expect next.
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Marketing
Loyalty programs aren't just for major retail chains and online stores anymore. In this article, we show how to use them effectively in e-commerce and on service-based websites to boost retention, conversion, and customer value - with models, tools, inspiration, and real market case studies.
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Marketing
Does your website 'speak' Google's language? With Schema.org and structured data, you can significantly improve your search visibility, earn attractive rich snippets, and draw in more users - without changing your content. See how to implement schema on WordPress, Shopify, or PrestaShop, and how to test it properly.
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Websites
Wondering what headless WordPress is and when it's worth using instead of the classic version of the CMS? This guide explains how a headless architecture works, its advantages and limitations, and in which projects it can genuinely pay off.
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E-commerce
There's a lot of confusion around the EAA. The European Accessibility Act brings changes that anyone running a website or online store should prepare for, since compliance is now a legal requirement. Inside you'll also find precise guidelines for websites. Read on to find out more.
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Marketing
Some websites manipulate their users. Learn about "dark patterns" - subtle techniques used by designers to influence your decisions. Find out how to spot them and defend against them effectively, so you can make informed choices in the digital world.
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Marketing
Running a website or an online store? Make sure you meet the legal requirements. Find out which data and documents are mandatory to keep your site safe, transparent, and compliant, and learn the rules around privacy policies, terms of service, and cookies. It's not just an obligation — it's also a way to build credibility with customers and search engines, and to boost your SEO.
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Websites
Find out which steps are worth taking to improve your website's visibility and attract more visitors. Learn what actions can increase traffic to your site and help you succeed online.
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Websites
We explain what a one-page website is and what makes it distinctive. Find out what optimization challenges you may run into and how to deal with them.
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Websites
Hosting is where all of your website's content lives. It determines your site's availability and speed, so it's worth thinking your choice through carefully before you launch.
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Websites
One of WordPress's biggest strengths is its huge library of plugins that let you extend your website's functionality
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