Marketing
Which E-mail Server Should Your Business Choose?
Hosting-based e-mail, Google Workspace, Microsoft 365 or something else? See which solution to pick so it doesn't hold your company back as it grows.
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Blog · Marketing
Marketing 46 articles in this category
Marketing
AI in Base: Automatic Product Listings and Translations
Base is rolling out AI features across its system. See what that means for online sellers - and how much it can lighten your workload.
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Marketing
Cheap E-commerce Ads – 10 Creatives That Don't Need a Big Marketing Budget
Discover 10 proven ad formats for every type of e-commerce traffic that don't require a big budget. Examples and data, ready to put to work.
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Marketing
TikTok Ads: Is It Worth Investing in TikTok Advertising as a Small or Medium Business?
TikTok Ads - what it is, how much it costs, and whether it's actually worth it for a small or medium-sized business. We break down real budgets, cost-per-click and cost-per-impression figures, and speak honestly about who TikTok Ads is a good investment for - and who's just wasting money.
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Marketing
How the LinkedIn Algorithm Works in 2026 (and Which Social Platform Your Business Should Actually Choose)
In 2026, LinkedIn overhauled its algorithm more than ever before - and openly admits it isn't chasing virality. We explain how post ranking on LinkedIn works today, and, more importantly for business owners, how to decide which social platform is actually worth being on.
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Marketing
5 Reasons Your Online Store Isn't Converting Visitors Into Sales
Your store has traffic, but customers aren't buying? The problem is rarely just one thing. We cover 5 of the most common reasons people abandon a store - from a weak USP, through lack of trust, to mistakes in the mobile experience.
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Marketing
5 Email Marketing Automations Worth Setting Up in 2026
Email marketing without automation is potential left on the table. Here are 5 sequences that run in the background and win customers back - from the first welcome email to reactivating an inactive list.
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Marketing
Product Bundles vs Discounts: What Actually Grows Your Average Order Value?
More sales without a bigger ad budget? It's possible - if you know how to increase the value of every order. Product bundles and discounts are two different strategies that work differently, cost differently, and carry different consequences for your brand. We explain what AOV is, when a bundle beats a discount outright, when a promotion makes more sense, and how to measure it all.
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Marketing
Google Analytics 4 for Beginners: How to Read the Data and Make Better E-commerce Decisions
Got GA4 installed but not sure what to do with it? It's a more common problem than you'd think. In this guide we show you which four reports actually matter for sales, how to read the data without any analytics background, and where to start so the data actually leads to decisions - instead of just sitting in a dashboard.
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Marketing
Agentic AI in E-Commerce: When (and If) It Will Actually Arrive
Agentic AI is supposed to transform e-commerce - but are we really there yet? Despite bold announcements from the biggest players, reality looks different. We look at what's actually happening today, why AI still isn't buying on customers' behalf, and what the future of online shopping might look like.
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Marketing
Search Intent: What It Is and How to Understand It
Why do some pages rank while others sink without a trace in Google? The key is search intent - understanding what a user is actually looking for. This article explains how to read intent, match your content to it, and put that into practice in SEO.
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Marketing
Why Isn't Your Website Selling? 11 Most Common UX Mistakes on Business Websites
Is your website not selling as well as it should? Discover the 11 most common UX mistakes that turn customers away and hold back results - and find out how to fix them quickly.
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Marketing
How Small Businesses Can Use AI: 10 Practical Applications That Actually Save Time
Discover how a small business can use AI to streamline everyday tasks and genuinely save time. Ten practical applications you can start using right away.
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Marketing
Phishing: Real Email Examples That Look a Little Too Real
Phishing is one of the most common forms of cybercrime. Criminals impersonate banks, courier companies, or even friends to steal login credentials or money. In this article, we explain how phishing works, its most common forms, and how to spot a suspicious message before it's too late.
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Marketing
Marketplaces Built on Mirakl: Scaling Into New Sales Channels More Easily
Marketplaces have become one of the most important sales channels in e-commerce, and many of them run on the same underlying technology: Mirakl. Find out what this platform is and why it makes it significantly easier for sellers to expand into new marketplaces and scale their sales.
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Marketing
First Steps Online: How to Start Promoting Your Business
Want to start promoting your business online but not sure where to begin? In this article, we walk through a simple, proven path for small and medium-sized businesses, without the chaos, unnecessary tools, or blowing your budget.
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Marketing
Amazon Brand Store: A Distinctive Shopping Experience and a Real Boost for Your Brand
Amazon today is one of the most competitive marketplaces in the world. Even with your own brand and a good product, it's easy to get lost among similar listings. Amazon Brand Store lets you take back control over how customers perceive your brand, showcase your full product portfolio, and create a consistent shopping experience - at no cost, but with a real impact on sales.
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Marketing
The Cloudflare and AWS Outages: Can You Avoid Them?
On November 18, 2025, a Cloudflare outage knocked out hundreds of services - from online stores to everyday work tools. What caused it, and how can you protect your business against the next one?
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Marketing
10 Product Description Mistakes That Kill Sales Before the Customer Adds to Cart
Product descriptions often decide whether a customer adds an item to the cart or leaves the store. We cover the 10 most common mistakes that hurt sales, trust, and search visibility, along with practical tips on fixing each one so the description becomes a real tool for driving conversion.
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Marketing
Promotional Giveaways in the Age of Digital Marketing
Traditional promotional giveaways still have their place, but in digital marketing their modern equivalents - checklists, e-books, calculators, and PDF guides - are playing an increasingly bigger role. Read why customers are so eager to download digital materials, how lead magnets work, and which formats perform best for SMBs and B2B. This is a practical guide for companies that want to create giveaways carrying real value, not just a nice logo.
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Marketing
Internal Linking: How It Affects SEO and How to Do It Right
Internal linking is one of those SEO activities that costs next to nothing yet can boost your site's visibility in Google and improve the user experience. The trick is doing it thoughtfully. Read on to learn how to turn your site's internal structure into real growth in traffic and sales.
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Marketing
KSeF: What You Need to Know and How to Prepare Properly
From 2026, every Polish company will be required to use the National e-Invoice System (KSeF). It's a genuine overhaul of invoicing – the end of PDFs and paper, and the start of mandatory e-invoices in a single XML format. Many business owners are asking how KSeF works, who it applies to, and how to prepare to avoid chaos. This guide covers everything you need to know: deadlines, rules, emergency procedures, and a practical step-by-step rollout plan.
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Marketing
TikTok Shop: What It Is and How It Works
TikTok is no longer just short videos and viral trends. The platform is also becoming a place to shop through TikTok Shop. Find out how this sales model works, what benefits it offers brands and influencers, and when we can expect TikTok Shop to launch in Poland.
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Marketing
Digital Exclusion: What It Is and Why It's a 21st-Century Problem
Digital exclusion isn't just about lacking internet access or a computer. It's a real barrier that cuts people off from work, education, and public services. Find out what digital exclusion is, who it affects, and why it's worth acting for the common good.
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Google Ads
Agentic AI in E-Commerce: The New Era of Autonomous Shopping
The era of classic online shopping may be coming to an end. Agentic AI - autonomous shopping agents - is changing e-commerce worldwide. What does a purchase without any customer involvement look like? What are the real-world rollouts (Amazon, Google, Perplexity), and what does this mean for store owners in Poland? Find out.
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Google Ads
Meta Tags on Websites and Online Stores: Why They Matter So Much
The meta title and description are part of your business card in Google. See how to write them well to attract more clicks, boost your visibility in search results, and stand out from the competition. This guide is a must-read for anyone running a website or an online store.
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Marketing
H2 2025 in Business, E-commerce and Marketing: Forecasts, Scenarios and Risks
The first quarter of 2025 was a turbulent time for many businesses. What comes next? Find out what the second half of the year might look like and what companies should prepare for - both in terms of business and regulation, as well as marketing opportunities.
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Marketing
Chatbeat: Track Your Brand's Visibility in AI Search
Does your brand show up in the answers given by ChatGPT, Gemini, or Perplexity? Chatbeat is a modern tool that shows how AI perceives your company and how you stack up against the competition. Find out what users are asking and how to effectively boost your visibility in the new era of search.
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Marketing
First Half of 2025 in Marketing: Changes and Challenges
A shake-up in SEO, the cookie deadline that got pulled back, AI as an everyday marketing tool, social commerce, and a new quality bar for advertising - see how marketing changed in the first half of 2025.
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Marketing
First Half of 2025 in E-Business: Trends, Changes, and Declines
What did Polish business look like in the first half of 2025? We look at the dynamic growth of e-commerce, new regulations, shifting consumer behavior, and the challenges facing brands - and what to expect next.
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Marketing
How Loyalty Programs Build Engagement and Boost Sales in E-Commerce - and on Service-Based Websites
Loyalty programs aren't just for major retail chains and online stores anymore. In this article, we show how to use them effectively in e-commerce and on service-based websites to boost retention, conversion, and customer value - with models, tools, inspiration, and real market case studies.
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Marketing
What Is Schema Markup, and How Can It Help Your Website Rank Better?
Does your website 'speak' Google's language? With Schema.org and structured data, you can significantly improve your search visibility, earn attractive rich snippets, and draw in more users - without changing your content. See how to implement schema on WordPress, Shopify, or PrestaShop, and how to test it properly.
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Marketing
Is GEO the Successor to SEO? Meet Generative Engine Optimization
GEO - Generative Engine Optimization, or optimizing content for AI and the content AI generates, is changing what we click on online. Is SEO on its way out? Find out how GEO might affect SEO, digital marketing as a whole, and what optimizing content for artificial intelligence really involves.
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Marketing
The Challah Horse, Boomer Bait, and the Evolution of Cyber Threats
They made a horse out of challah bread, and nobody congratulated them... Find out what's behind this phenomenon and what it leads to. Discover what AI slop and boomer bait are, and how to avoid getting caught in digital traps!
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Marketing
What You Need to Know Before You Start Selling on Amazon
Want to start selling on Amazon but feel like it's a world full of complications? This guide is your compass. Dive in with us and start selling like a professional!
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Marketing
Dark Patterns: What They Are and How to Avoid Them
Some websites manipulate their users. Learn about "dark patterns" - subtle techniques used by designers to influence your decisions. Find out how to spot them and defend against them effectively, so you can make informed choices in the digital world.
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Marketing
What Legal Information Every Website Needs to Include
Running a website or an online store? Make sure you meet the legal requirements. Find out which data and documents are mandatory to keep your site safe, transparent, and compliant, and learn the rules around privacy policies, terms of service, and cookies. It's not just an obligation — it's also a way to build credibility with customers and search engines, and to boost your SEO.
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Marketing
Amazon Listing and Account Quality: A Guide for FBA and FBM Sellers
Do your Amazon listings meet the high standards that attract customers and drive sales? Learn how to improve your product quality, understand Account Health metrics, and avoid common mistakes. In this guide, we explain how Amazon's A10 algorithm works, which metrics Amazon evaluates, and what steps to take for better listing and account quality.
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Marketing
Key Digital Marketing Trends for 2025: What's Changing
As 2025 approaches, the marketing world is changing faster than ever. Which trends will dominate digital marketing? Artificial intelligence, video content, social media as a content space, or perhaps personalization on an entirely new level? Find out how these shifts will shape marketing strategies and what actions are worth taking now to stay ahead of the competition.
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Marketing
The Amazon Sales Funnel: An Opportunity for Your E-Commerce Business
Amazon is more than a marketplace. It's a complex sales funnel where every stage - from impressions to conversions - matters. Find out how to increase your products' visibility, attract more clicks, and convert customers effectively.
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Marketing
Choosing an Implementation Model for IT and ERP Systems
Wondering whether a fixed-price model, Time & Material, or an agile methodology is the better fit? In this article, we go through the various implementation models in detail, weigh their pros and cons, and compare two popular approaches - fixed-price and flexible. Find out which one best fits your business and gives your project the best chance of success.
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Marketing
Open Up to Email Marketing with Sixteractive
We're launching an email marketing service! Find out what you should know about it and discover the benefits it can bring to your business.
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Marketing
Link Shorteners: What They Are and How They Work
Find out how link shorteners work, what benefits they offer, and how to protect yourself from the potential risks that come with using them.
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Marketing
Color in Graphic Design: How to Choose a Palette for Your Brand
Trying to choose colors for your business? We walk you through the process step by step and explain how color psychology works in marketing.
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Marketing
Graphic Design and Branding: How a Consistent Image Drives Brand Success
A consistent brand image means presenting your brand the same way, every time, across everything it does and every touchpoint with its audience. Here's how to build one - and which mistakes to avoid.
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Marketing
The Marketing Funnel: Why It's the Foundation of Your Business
What is a marketing funnel, and why does it matter for your business?
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