Glossary
Marketing, e-commerce and advertising terms starting with the letter Z. Each one explained in plain language, with links to related terms.
Content that delivers a valuable, complete answer without the user needing to leave the platform where they found it - e.g. a social media post containing a full answer to a question.
Related to zero-click search - both concepts respond to the same trend: more and more answers being consumed without a click to the source link.
A type of search in which the user gets an answer to their query directly on the results page, without clicking any link.
Usually involves short answers, definitions, or weather forecasts - for the owner of the source site, this means traffic that never reaches their page.
A technique used in SEO that involves placing links with anchor text that contains no keywords related to the target page.
Often part of a strategy to avoid excessive keyword stuffing in anchors - a link profile looks more natural when not every link screams the same keyword.
Prefer to ask
That's what we're here for. Tell us what needs to improve in the numbers - we'll translate the rest into decisions, not jargon.
We use cookies
Essential cookies keep the site's basic functions running; with your consent we also use analytics and marketing ones. Details in our privacy policy, change your choice any time in the footer.