A Rich, Polished, Representative Website for PRO PCB - a Printed Circuit Board Manufacturer

project type: Website | technology: WordPress

About the Client

PRO PCB is a Polish company specializing in designing and manufacturing high-quality printed circuit boards (PCBs). It serves clients across various industrial and technology sectors, including industrial electronics, automotive, telecommunications, and medical devices. The company stands out for its advanced manufacturing technology, a very broad product portfolio, close attention to detail, and the ability to tailor orders to individual client needs.

PRO PCB came to Sixteractive looking for a newer, more developed website that would be more compelling both visually and in terms of the value it communicates. The company wanted a site that would faithfully represent its image and values, boosting its online visibility and attracting new clients in the process.

Client challenges and project goals

PRO PCB's previous website didn't meet current web standards and didn't fully reflect the company's capabilities and expertise. Its limited scope, along with a lack of precise, valuable, optimized content, was holding back its effectiveness at attracting new clients, especially organically.

In the industry PRO PCB operates in, digital marketing is still underused, and promotion relies mainly on trade shows, industry meetings, free samples, and contracts. Because of this, the new site needed to do more than just modernize the company's image - it also had to become an effective lead generation tool, giving PRO PCB a real edge over other companies in the PCB manufacturing industry.

The initial project assumptions called for building a rich, professional website that would:

• highlight the company's innovation and technological sophistication;
• build the brand's image as a trusted, experienced leader in the PCB market;
• give clients an easy way to get in touch and quickly submit quote requests;
• help clients understand the product range and the process of ordering printed circuit boards, encouraging them to get in touch and place an order;
• improve visibility in search results through modern SEO techniques and carefully crafted, keyword-rich content.

The client also asked for video elements to be added to the site while keeping it highly responsive, to further modernize PRO PCB's image. We chose the WordPress platform along with very fast NVMe-based hosting, so the site's hardware could handle a heavier load in a more flexible way.

Site design

Work on the new site began with a thorough analysis of the existing version and an assessment of its weak points. A key part of the project was designing the content structure and visual layout in a way that would effectively showcase PRO PCB's product range without overwhelming visitors, encouraging them to spend time on the site, browse the offer, and get in touch. The company offers a wide variety of printed circuit boards with specialized parameters, so it was important to present the available technologies and manufacturing processes clearly.

The project was carried out in stages to ensure high quality and a full match with the client's needs. We held detailed discussions with the PRO PCB team to understand the specifics of their business, along with their expectations and their customers' needs. A competitor analysis helped us pin down the key features the site needed to have.

We developed an attractive, modern design that reflects PRO PCB's professionalism and technological sophistication:

• Color scheme - shades of blue, gray, and white with orange accents;
• An emphasis on media - graphics, icons, and illustrations related to electronics and PCBs, along with video elements;
• Large, bold headlines that grab attention;
• Expert content that turns the site into a content hub.

Implementation

The homepage greets visitors with a dedicated hero section featuring a background video. It's rich with dynamic graphics tied to the products and includes an interactive carousel showcasing the types of boards PRO PCB can manufacture. Built-in counters highlight the company's professionalism and experience, and a well-thought-out placement of CTA buttons and contact forms makes it significantly easier for visitors to reach out.

The Offer subpage was expanded to clearly present the wide range of services and technologies PRO PCB offers. Detailed descriptions of the different types of printed circuit boards, their applications, and their technological capabilities help potential clients better understand the available options and make an informed decision. The "PCB Manufacturing Process" subpage, meanwhile, was designed as a detailed step-by-step guide that walks clients through every stage of production, from design to final delivery. Content like this strengthens PRO PCB's position as an industry expert and builds client trust.

The PCB Boards section consists of subpages containing comprehensive information about the various types of PCBs, their technical parameters, and the available configurations. We added interactive elements that let users quickly find information about the products they're interested in. The "Technologies" section, in turn, presents the advanced solutions used in PCB manufacturing, highlighting the company's innovation and its ability to adapt to specific client needs.

The added FAQ section provides extra value for users by answering the most common questions about orders, manufacturing, and PCB technology. The information there helps resolve client doubts, which can shorten the time needed to make a purchase decision and increase the number of conversions.

One of our priorities was keeping the site comfortable to use despite the heavy use of media files. We paid close attention to site speed and responsiveness - an especially important factor with video elements, to ensure smooth playback.

SEO optimization of the site

We carried out SEO optimization, improving load speed, heading structure, and meta tags, which boosted visibility in search engines. We wrote all the content on the site from scratch with an informational, educational focus, while carefully balancing it against SEO needs. We paid particular attention to optimizing for terms related to the PCB, EMS, and electronics industries, and made sure the content brought real value to visitors, forming a broad knowledge base about printed circuit boards.

We added a technical blog to the site, a place for publishing articles about printed circuit boards, industry innovations, and various case studies. It gives the site room to keep expanding its content over time. We also put together a section with technical specifications for the PCBs, the company's ISO certificate, and other documents visitors can download.

Translating the site - reaching a wider client base

To extend the company's reach and open it up to foreign markets, we prepared a full English translation of the site, helping it attract clients from outside Poland. Testing and optimizing the site included performance analysis, cross-browser compatibility checks, and UX fixes based on user feedback.

Results

The new PRO PCB site has driven a significant increase in the number of quote requests coming directly through the website. The site's professional, representative character has strengthened the company's image as a trusted, established partner and supplier of printed circuit boards. Thanks to effective SEO, we've seen positive SERP results from early on in the rollout; we paired this work with a Google Ads campaign to help promote the new version of the site - and everything PRO PCB has to offer.

You can see the results of our work at propcb.pl.

Like what we've built? Get in touch with us by filling out the form below to learn more or start working together!