How to Boost Sales Using Allegro Ads

project type: Allegro Ads campaigns

Medintechis a specialist online store selling medical supplies to healthcare facilities. Its range includes items such as disposable products for clinics, professional protective clothing, and various dental products.

In August 2021, this medical company partnered with Sixteractive, entrusting us with managing and optimizing their Allegro Ads campaign. The owner had launched it himself, but wasn't satisfied with the results. After conducting an audit, we began implementation work, the process and results of which we describe below.

Goals

• promote the store on the Allegro platform
• attract more customers
• standardize listings and improve the visual consistency of the presented products

Implementation

The first step we took was pausing the client's existing ads. We paused them in order to gain the permissions needed to create and configure our own campaigns.

Next, we carried out a general review of the client's listings. After consulting with the client, we revised them to include as much relevant content as possible and made sure the listings looked polished. We edited both the text and the photos and graphics used in the listings. We focused on consistency and clarity, so that as promotion continued, customers would land on fully professional listings.

While optimizing the listings, we also paid close attention to the proper use of keywords, which affect listing rankings. We introduced several additional options and maintained ongoing contact with buyers.

After the first few weeks of the campaign, we discussed the results and further strategy with the client. Based on the data we'd gathered and the analysis we'd carried out, we showed the client the real impact of our work on the company's marketing. The charts and statistics we obtained are shown below.

Results

The statistics our client achieved between mid-August 2021 and the end of October 2021 are as follows:

• ad clicks - 1,216
• ad impressions - 189,806
• CTR / click-through rate - 0.64%
• average CPC - 1.13 PLN
• cost - 1,377.04 PLN
• return on investment - 4.88 PLN
• sales value - 6,718.34 PLN

After 14 weeks of working together, the results looked like this:

increase in ad clicks
Ad clicks - 66,345 increase in ad impressions
Ad impressions - 1,129,974 increase in click-through rate
CTR / click-through rate - 2.46% decrease in average CPC
Average CPC - 0.60 PLN

Summary

The collaboration between Medintech and Sixteractive on boosting sales through Allegro Ads proves that the right optimization and a properly implemented strategy can deliver highly satisfying results. It's worth remembering, though, that this isn't a one-sided achievement. Collaboration between an agency and a business owner requires engagement on both sides - that's the only way it works best.

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