Services · Consulting
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Diagnosis
Symptoms
The most common picture in a first conversation: several channels running in parallel, each owned by someone different, each reporting its own metric. Those metrics never add up to revenue. It’s not a shortage of activity — it’s a missing call on which of it actually makes sense at this margin and this sales cycle.
Scope
Process
We collect access to analytics, ad accounts, and sales data. Without numbers from the actual systems, a strategy is just a story.
A few working sessions: business model, customer, constraints. Someone from sales joins in — not just marketing.
We come back with a decision document: channels, budget, messaging, timeline, metrics.
The strategy moves into execution — with us or with you. In the second case, we keep a quarterly results review.
When you need it
Launching an online store, a new website, or entering a new sales channel — this is the moment when wrong assumptions at the start cost the most.
You’ve been running marketing for a while, but the results aren’t what you expected — it’s worth checking whether the problem is the activities themselves or the lack of a coherent direction behind them.
A new product or a new brand needs a clearly defined target audience and positioning before the first campaign goes live.
Channels, team, and messaging are growing faster than the plan that ties them together — a strategy sorts this out before the drift gets expensive.
Before splitting a larger budget across campaigns, it’s worth knowing which channels and activities actually make sense for your business.
Who it's for
The scale of your business changes the priorities, not the case for having a strategy — we adjust the depth and scope to your actual resources.
A different sales model means a different path to the end customer — we account for that from the first conversation, instead of copying a retail-store playbook.
Selling a product and selling a service follow different rules — the target audience, the buying journey, and the way trust gets built all look different in each of these models.
Trust
We don’t start from a ready-made strategy template — we start with questions about your specific business. We work with companies at very different stages and in different sales models, which is how we know there’s no single universal strategy that fits everyone.
Every strategy ends with a document you can actually put into practice — and if you want, we can help you implement it too, instead of leaving you alone with a plan on paper.
Proof
Websites
How do you turn an informational website into a living, effective hub for communication, marketing, and sales? Working with ViMentis was a chance to build a site that captures the essence of a training brand operating at the intersection of psychology, sport, and business. The new site isn't just a fresh look - it's a new approach to content, its structure, and the role it plays in the customer journey.
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Websites
Marineworks needed a fast, effective way to communicate new partnerships and products - from a collaboration with Volvo Penta, through technology for unmanned surface vessels, to the TIKAL technical chemicals lineup. In just a few weeks, we built a set of three cohesive, clear, and communicatively strong landing pages that support sales efforts, trade show presentations, and marketing campaigns. Notably, one of them generated its first inquiry shortly after launch.
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FAQ
The project ends with a list of concrete actions and budgets, not just a document to read. The alternative — launching a campaign without this — usually costs more: media budget burned on channels that never made sense anyway adds up to more than the cost of the strategy.
Depends what’s changed. If the product, margin, and competition are the same — probably yes. If a new market or channel has come in, or the cost of acquiring a customer has shifted, the assumptions need to be recalculated. We can start by reviewing your existing document — that’s a shorter project.
The person who owns the budget decision, and someone who talks to customers day to day — sales or support. Without that second voice, the strategy rests only on system data, not on what customers actually say.
A decision document: diagnosis, choice of channels with a numeric rationale, budget split, messaging for each segment, a 2–4 quarter timeline, and metric definitions. Plus a list of what we’re not doing — often the most valuable part.
No. The strategy is a standalone project and it stays yours. Some clients implement it with their own team, some stay with us for execution.
What this connects with
Tell us which number needs to improve. We'll come back with an honest read on whether this service is the right answer.
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