Marketing, e-commerce and technology - articles from the Sixteractive team.https://sixteractive.com/enhttps://sixteractive.com/en/blog/fake-ai-photos-in-google-business-profiles-scam/https://sixteractive.com/en/blog/fake-ai-photos-in-google-business-profiles-scam/Your Google Business Profile can look exactly the same as always, and yet some of your customers' calls end up with a complete stranger. A new scam uses AI-generated photos showing a fake phone number, added to companies' profiles without their knowledge. We explain how it works and how to check whether it affects you too.Tue, 29 Sep 2026 09:00:00 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/how-to-turn-a-product-or-service-into-a-subscription-model/https://sixteractive.com/en/blog/how-to-turn-a-product-or-service-into-a-subscription-model/You've heard about the subscription model and wonder whether it could work in your company? We show how to check whether your product or service is a fit for subscription, how to choose the right model and work out whether it pays off, and how to do it fairly so that it genuinely does.Tue, 22 Sep 2026 09:00:00 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/behind-on-ai-what-you-can-already-implement-in-your-company/https://sixteractive.com/en/blog/behind-on-ai-what-you-can-already-implement-in-your-company/If AI in your company is mainly used to write e-mails and polish social media posts, you're probably using a fraction of what it can do. We show concrete, real-world AI implementations in companies, from handling B2B enquiries, through working with thousands of products in e-commerce, to AI as an analyst of company data, and explain how to judge for yourself whether your business is already behind.Tue, 15 Sep 2026 09:00:00 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/website-cybersecurity-matters-more-than-ever/https://sixteractive.com/en/blog/website-cybersecurity-matters-more-than-ever/Website cybersecurity matters more today than ever before. Your company website is being scanned right now by bots that aren't looking for you, but for an outdated plugin. We look at how much attack automation has accelerated in 2026, how quickly WordPress vulnerabilities get exploited, and why artificial intelligence now plays for both the attackers and the defenders.Tue, 08 Sep 2026 09:00:00 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/which-e-mail-server-should-your-business-choose/https://sixteractive.com/en/blog/which-e-mail-server-should-your-business-choose/Hosting-based e-mail, Google Workspace, Microsoft 365 or something else? See which solution to pick so it doesn't hold your company back as it grows.Tue, 25 Aug 2026 06:25:23 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/ai-in-base-automatic-product-listings-and-translations/https://sixteractive.com/en/blog/ai-in-base-automatic-product-listings-and-translations/Base is rolling out AI features across its system. See what that means for online sellers - and how much it can lighten your workload.Wed, 19 Aug 2026 10:55:00 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/cheap-e-commerce-ads-10-creatives-that-dont-need-a-big/https://sixteractive.com/en/blog/cheap-e-commerce-ads-10-creatives-that-dont-need-a-big/Discover 10 proven ad formats for every type of e-commerce traffic that don't require a big budget. Examples and data, ready to put to work.Tue, 11 Aug 2026 13:42:07 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/tiktok-ads-is-it-worth-investing-in-tiktok-advertising/https://sixteractive.com/en/blog/tiktok-ads-is-it-worth-investing-in-tiktok-advertising/TikTok Ads - what it is, how much it costs, and whether it's actually worth it for a small or medium-sized business. We break down real budgets, cost-per-click and cost-per-impression figures, and speak honestly about who TikTok Ads is a good investment for - and who's just wasting money.Mon, 27 Jul 2026 10:18:12 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/google-search-console-now-shows-how-your-social-media/https://sixteractive.com/en/blog/google-search-console-now-shows-how-your-social-media/Google Search Console just got a new feature - you can now check how your content from Instagram, TikTok, X, and YouTube performs in Google Search. We look at exactly what changed and why it's worth paying attention to, even if marketing isn't part of your day-to-day.Tue, 21 Jul 2026 09:58:17 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/how-the-linkedin-algorithm-works-in-2026-and-which-social/https://sixteractive.com/en/blog/how-the-linkedin-algorithm-works-in-2026-and-which-social/In 2026, LinkedIn overhauled its algorithm more than ever before - and openly admits it isn't chasing virality. We explain how post ranking on LinkedIn works today, and, more importantly for business owners, how to decide which social platform is actually worth being on.Wed, 08 Jul 2026 10:09:33 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/5-reasons-your-online-store-isnt-converting-visitors/https://sixteractive.com/en/blog/5-reasons-your-online-store-isnt-converting-visitors/Your store has traffic, but customers aren't buying? The problem is rarely just one thing. We cover 5 of the most common reasons people abandon a store - from a weak USP, through lack of trust, to mistakes in the mobile experience.Wed, 24 Jun 2026 12:37:46 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/astro-the-future-of-websites/https://sixteractive.com/en/blog/astro-the-future-of-websites/IKEA, NordVPN, OpenAI, Cloudflare - what do they have in common? They've all bet on Astro. You too can find plenty of benefits by building your website on Astro. Find out why this framework is changing how websites get built, and what that means for your business.Thu, 18 Jun 2026 12:06:41 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/5-email-marketing-automations-worth-setting-up-in-2026/https://sixteractive.com/en/blog/5-email-marketing-automations-worth-setting-up-in-2026/Email marketing without automation is potential left on the table. Here are 5 sequences that run in the background and win customers back - from the first welcome email to reactivating an inactive list.Tue, 09 Jun 2026 10:59:00 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/product-bundles-vs-discounts-what-actually-grows/https://sixteractive.com/en/blog/product-bundles-vs-discounts-what-actually-grows/More sales without a bigger ad budget? It's possible - if you know how to increase the value of every order. Product bundles and discounts are two different strategies that work differently, cost differently, and carry different consequences for your brand. We explain what AOV is, when a bundle beats a discount outright, when a promotion makes more sense, and how to measure it all.Thu, 28 May 2026 09:39:00 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/google-analytics-4-for-beginners-how-to-read-the-data/https://sixteractive.com/en/blog/google-analytics-4-for-beginners-how-to-read-the-data/Got GA4 installed but not sure what to do with it? It's a more common problem than you'd think. In this guide we show you which four reports actually matter for sales, how to read the data without any analytics background, and where to start so the data actually leads to decisions - instead of just sitting in a dashboard.Mon, 18 May 2026 06:37:27 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/ai-overview-and-geo-how-to-get-your-business-into-ai-answers/https://sixteractive.com/en/blog/ai-overview-and-geo-how-to-get-your-business-into-ai-answers/Your customers increasingly aren't finding you through Google - they're asking ChatGPT, Gemini, or Perplexity and getting a ready-made answer with specific recommendations. If your business isn't in it, for some of those people it simply doesn't exist. GEO, or Generative Engine Optimization, is a set of actions that changes that. Find out how it differs from SEO, how AI crawlers work, and what you can do this week to increase your visibility in AI answers.Tue, 05 May 2026 13:40:18 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/why-online-stores-fail-6-things-to-get-right-before-you/https://sixteractive.com/en/blog/why-online-stores-fail-6-things-to-get-right-before-you/Got an idea for an online store? Before you launch it, find out what really decides success in e-commerce. In this article we cover 6 key areas - from market and customer analysis, through technology and legal compliance, to profitability and marketing. It's a solid foundation that will help you avoid the most common mistakes and build a store that lasts.Wed, 29 Apr 2026 08:44:32 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/the-end-of-back-button-manipulation-google-tightens/https://sixteractive.com/en/blog/the-end-of-back-button-manipulation-google-tightens/Google is cracking down on back button hijacking - a practice that strips users of control over their own navigation. It's not just a UX problem, but an example of dark patterns and behavioral manipulation. Find out how this mechanism works, what consequences it can carry, and why honest UX design matters more today than ever.Fri, 17 Apr 2026 00:33:00 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/agentic-ai-in-e-commerce-when-and-if-it-will-actually-arrive/https://sixteractive.com/en/blog/agentic-ai-in-e-commerce-when-and-if-it-will-actually-arrive/Agentic AI is supposed to transform e-commerce - but are we really there yet? Despite bold announcements from the biggest players, reality looks different. We look at what's actually happening today, why AI still isn't buying on customers' behalf, and what the future of online shopping might look like.Wed, 08 Apr 2026 09:05:00 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/search-intent-what-it-is-and-how-to-understand/https://sixteractive.com/en/blog/search-intent-what-it-is-and-how-to-understand/Why do some pages rank while others sink without a trace in Google? The key is search intent - understanding what a user is actually looking for. This article explains how to read intent, match your content to it, and put that into practice in SEO.Wed, 25 Mar 2026 07:31:31 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/why-isnt-your-website-selling-11-most-common-ux-mistakes/https://sixteractive.com/en/blog/why-isnt-your-website-selling-11-most-common-ux-mistakes/Is your website not selling as well as it should? Discover the 11 most common UX mistakes that turn customers away and hold back results - and find out how to fix them quickly.Fri, 20 Mar 2026 11:30:10 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/how-small-businesses-can-use-ai-10-practical-applications/https://sixteractive.com/en/blog/how-small-businesses-can-use-ai-10-practical-applications/Discover how a small business can use AI to streamline everyday tasks and genuinely save time. Ten practical applications you can start using right away.Thu, 12 Mar 2026 09:37:51 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/phishing-real-email-examples-that-look-a-little-too-real/https://sixteractive.com/en/blog/phishing-real-email-examples-that-look-a-little-too-real/Phishing is one of the most common forms of cybercrime. Criminals impersonate banks, courier companies, or even friends to steal login credentials or money. In this article, we explain how phishing works, its most common forms, and how to spot a suspicious message before it's too late.Fri, 27 Feb 2026 08:11:00 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/marketplaces-built-on-mirakl-scaling-into-new-sales-channels/https://sixteractive.com/en/blog/marketplaces-built-on-mirakl-scaling-into-new-sales-channels/Marketplaces have become one of the most important sales channels in e-commerce, and many of them run on the same underlying technology: Mirakl. Find out what this platform is and why it makes it significantly easier for sellers to expand into new marketplaces and scale their sales.Tue, 10 Feb 2026 10:01:02 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/first-steps-online-how-to-start-promoting-your-business/https://sixteractive.com/en/blog/first-steps-online-how-to-start-promoting-your-business/Want to start promoting your business online but not sure where to begin? In this article, we walk through a simple, proven path for small and medium-sized businesses, without the chaos, unnecessary tools, or blowing your budget.Thu, 22 Jan 2026 08:21:00 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/amazon-brand-store-a-distinctive-shopping-experience/https://sixteractive.com/en/blog/amazon-brand-store-a-distinctive-shopping-experience/Amazon today is one of the most competitive marketplaces in the world. Even with your own brand and a good product, it's easy to get lost among similar listings. Amazon Brand Store lets you take back control over how customers perceive your brand, showcase your full product portfolio, and create a consistent shopping experience - at no cost, but with a real impact on sales.Fri, 09 Jan 2026 11:13:00 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/the-cloudflare-and-aws-outages-can-you-avoid-them/https://sixteractive.com/en/blog/the-cloudflare-and-aws-outages-can-you-avoid-them/On November 18, 2025, a Cloudflare outage knocked out hundreds of services - from online stores to everyday work tools. What caused it, and how can you protect your business against the next one?Mon, 24 Nov 2025 13:21:57 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/10-product-description-mistakes-that-kill-sales-before/https://sixteractive.com/en/blog/10-product-description-mistakes-that-kill-sales-before/Product descriptions often decide whether a customer adds an item to the cart or leaves the store. We cover the 10 most common mistakes that hurt sales, trust, and search visibility, along with practical tips on fixing each one so the description becomes a real tool for driving conversion.Mon, 03 Nov 2025 11:45:00 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/promotional-giveaways-in-the-age-of-digital-marketing/https://sixteractive.com/en/blog/promotional-giveaways-in-the-age-of-digital-marketing/Traditional promotional giveaways still have their place, but in digital marketing their modern equivalents - checklists, e-books, calculators, and PDF guides - are playing an increasingly bigger role. Read why customers are so eager to download digital materials, how lead magnets work, and which formats perform best for SMBs and B2B. This is a practical guide for companies that want to create giveaways carrying real value, not just a nice logo.Thu, 16 Oct 2025 10:01:00 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/internal-linking-how-it-affects-seo-and-how-to-do-it-right/https://sixteractive.com/en/blog/internal-linking-how-it-affects-seo-and-how-to-do-it-right/Internal linking is one of those SEO activities that costs next to nothing yet can boost your site's visibility in Google and improve the user experience. The trick is doing it thoughtfully. Read on to learn how to turn your site's internal structure into real growth in traffic and sales.Mon, 06 Oct 2025 09:32:00 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/ksef-what-you-need-to-know-and-how-to-prepare-properly/https://sixteractive.com/en/blog/ksef-what-you-need-to-know-and-how-to-prepare-properly/From 2026, every Polish company will be required to use the National e-Invoice System (KSeF). It's a genuine overhaul of invoicing – the end of PDFs and paper, and the start of mandatory e-invoices in a single XML format. Many business owners are asking how KSeF works, who it applies to, and how to prepare to avoid chaos. This guide covers everything you need to know: deadlines, rules, emergency procedures, and a practical step-by-step rollout plan.Mon, 22 Sep 2025 13:28:29 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/what-is-web-hosting/https://sixteractive.com/en/blog/what-is-web-hosting/Hosting is the beating heart of every website - without it, there's no smooth operation, no growing online sales, and no visibility in Google. Find out about the different types of hosting and how to choose one that gives your site speed, security, and reliability.Wed, 03 Sep 2025 13:37:13 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/tiktok-shop-what-it-is-and-how-it-works/https://sixteractive.com/en/blog/tiktok-shop-what-it-is-and-how-it-works/TikTok is no longer just short videos and viral trends. The platform is also becoming a place to shop through TikTok Shop. Find out how this sales model works, what benefits it offers brands and influencers, and when we can expect TikTok Shop to launch in Poland.Mon, 25 Aug 2025 22:42:00 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/digital-exclusion-what-it-is-and-why-its-a-21st-century/https://sixteractive.com/en/blog/digital-exclusion-what-it-is-and-why-its-a-21st-century/Digital exclusion isn't just about lacking internet access or a computer. It's a real barrier that cuts people off from work, education, and public services. Find out what digital exclusion is, who it affects, and why it's worth acting for the common good.Mon, 18 Aug 2025 10:10:15 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/agentic-ai-in-e-commerce-the-new-era-of-autonomous-shopping/https://sixteractive.com/en/blog/agentic-ai-in-e-commerce-the-new-era-of-autonomous-shopping/The era of classic online shopping may be coming to an end. Agentic AI - autonomous shopping agents - is changing e-commerce worldwide. What does a purchase without any customer involvement look like? What are the real-world rollouts (Amazon, Google, Perplexity), and what does this mean for store owners in Poland? Find out.Mon, 28 Jul 2025 12:29:38 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/meta-tags-on-websites-and-online-stores-why-they-matter-so/https://sixteractive.com/en/blog/meta-tags-on-websites-and-online-stores-why-they-matter-so/The meta title and description are part of your business card in Google. See how to write them well to attract more clicks, boost your visibility in search results, and stand out from the competition. This guide is a must-read for anyone running a website or an online store.Mon, 21 Jul 2025 10:18:19 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/h2-2025-in-business-e-commerce-and-marketing-forecasts/https://sixteractive.com/en/blog/h2-2025-in-business-e-commerce-and-marketing-forecasts/The first quarter of 2025 was a turbulent time for many businesses. What comes next? Find out what the second half of the year might look like and what companies should prepare for - both in terms of business and regulation, as well as marketing opportunities.Thu, 10 Jul 2025 12:56:45 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/chatbeat-track-your-brands-visibility-in-ai-search/https://sixteractive.com/en/blog/chatbeat-track-your-brands-visibility-in-ai-search/Does your brand show up in the answers given by ChatGPT, Gemini, or Perplexity? Chatbeat is a modern tool that shows how AI perceives your company and how you stack up against the competition. Find out what users are asking and how to effectively boost your visibility in the new era of search.Tue, 08 Jul 2025 07:44:49 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/first-half-of-2025-in-marketing-changes-and-challenges/https://sixteractive.com/en/blog/first-half-of-2025-in-marketing-changes-and-challenges/A shake-up in SEO, the cookie deadline that got pulled back, AI as an everyday marketing tool, social commerce, and a new quality bar for advertising - see how marketing changed in the first half of 2025.Fri, 04 Jul 2025 08:14:58 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/first-half-of-2025-in-e-business-trends-changes-and-declines/https://sixteractive.com/en/blog/first-half-of-2025-in-e-business-trends-changes-and-declines/What did Polish business look like in the first half of 2025? We look at the dynamic growth of e-commerce, new regulations, shifting consumer behavior, and the challenges facing brands - and what to expect next.Fri, 27 Jun 2025 12:50:12 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/how-loyalty-programs-build-engagement-and-boost-sales-in-e/https://sixteractive.com/en/blog/how-loyalty-programs-build-engagement-and-boost-sales-in-e/Loyalty programs aren't just for major retail chains and online stores anymore. In this article, we show how to use them effectively in e-commerce and on service-based websites to boost retention, conversion, and customer value - with models, tools, inspiration, and real market case studies.Thu, 12 Jun 2025 13:47:06 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/what-is-schema-markup-and-how-can-it-help-your-website-rank/https://sixteractive.com/en/blog/what-is-schema-markup-and-how-can-it-help-your-website-rank/Does your website 'speak' Google's language? With Schema.org and structured data, you can significantly improve your search visibility, earn attractive rich snippets, and draw in more users - without changing your content. See how to implement schema on WordPress, Shopify, or PrestaShop, and how to test it properly.Fri, 06 Jun 2025 07:14:20 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/shoper-vs-shopify-which-e-commerce-platform-is-right/https://sixteractive.com/en/blog/shoper-vs-shopify-which-e-commerce-platform-is-right/Trying to decide between Shoper and Shopify? This guide compares their features, integrations, templates, payments, APIs, dropshipping support, and pricing. Whether you're building a Shoper store or considering a move to Shopify, you'll find concrete facts and recommendations here.Mon, 26 May 2025 13:28:37 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/headless-wordpress-what-it-is-how-it-works-and-whether/https://sixteractive.com/en/blog/headless-wordpress-what-it-is-how-it-works-and-whether/Wondering what headless WordPress is and when it's worth using instead of the classic version of the CMS? This guide explains how a headless architecture works, its advantages and limitations, and in which projects it can genuinely pay off.Fri, 16 May 2025 13:30:24 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/how-much-does-an-online-store-cost-in-2025/https://sixteractive.com/en/blog/how-much-does-an-online-store-cost-in-2025/Thinking about launching an online store in 2025? This article breaks down the cost differences between store types, the extra expenses to budget for, and what to watch out for whether you build the store yourself or hire an agency. If you're planning to start your own online business, this post will help you make informed decisions and plan your budget more accurately.Fri, 11 Apr 2025 14:05:28 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/is-geo-the-successor-to-seo-meet-generative-engine/https://sixteractive.com/en/blog/is-geo-the-successor-to-seo-meet-generative-engine/GEO - Generative Engine Optimization, or optimizing content for AI and the content AI generates, is changing what we click on online. Is SEO on its way out? Find out how GEO might affect SEO, digital marketing as a whole, and what optimizing content for artificial intelligence really involves.Fri, 14 Mar 2025 14:02:59 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/the-challah-horse-boomer-bait-and-the-evolution-of-cyber/https://sixteractive.com/en/blog/the-challah-horse-boomer-bait-and-the-evolution-of-cyber/They made a horse out of challah bread, and nobody congratulated them... Find out what's behind this phenomenon and what it leads to. Discover what AI slop and boomer bait are, and how to avoid getting caught in digital traps!Sun, 23 Feb 2025 10:01:24 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/the-european-accessibility-act-eaa-and-the-wcag-obligation/https://sixteractive.com/en/blog/the-european-accessibility-act-eaa-and-the-wcag-obligation/There's a lot of confusion around the EAA. The European Accessibility Act brings changes that anyone running a website or online store should prepare for, since compliance is now a legal requirement. Inside you'll also find precise guidelines for websites. Read on to find out more.Wed, 19 Feb 2025 13:40:31 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/what-you-need-to-know-before-you-start-selling-on-amazon/https://sixteractive.com/en/blog/what-you-need-to-know-before-you-start-selling-on-amazon/Want to start selling on Amazon but feel like it's a world full of complications? This guide is your compass. Dive in with us and start selling like a professional!Mon, 10 Feb 2025 09:51:18 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/dark-patterns-what-they-are-and-how-to-avoid-them/https://sixteractive.com/en/blog/dark-patterns-what-they-are-and-how-to-avoid-them/Some websites manipulate their users. Learn about "dark patterns" - subtle techniques used by designers to influence your decisions. Find out how to spot them and defend against them effectively, so you can make informed choices in the digital world.Thu, 23 Jan 2025 08:43:50 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/what-legal-information-every-website-needs-to-include/https://sixteractive.com/en/blog/what-legal-information-every-website-needs-to-include/Running a website or an online store? Make sure you meet the legal requirements. Find out which data and documents are mandatory to keep your site safe, transparent, and compliant, and learn the rules around privacy policies, terms of service, and cookies. It's not just an obligation — it's also a way to build credibility with customers and search engines, and to boost your SEO.Wed, 15 Jan 2025 08:55:49 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/amazon-listing-and-account-quality-a-guide-for-fba-and-fbm/https://sixteractive.com/en/blog/amazon-listing-and-account-quality-a-guide-for-fba-and-fbm/Do your Amazon listings meet the high standards that attract customers and drive sales? Learn how to improve your product quality, understand Account Health metrics, and avoid common mistakes. In this guide, we explain how Amazon's A10 algorithm works, which metrics Amazon evaluates, and what steps to take for better listing and account quality.Tue, 31 Dec 2024 14:50:36 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/key-digital-marketing-trends-for-2025-whats-changing/https://sixteractive.com/en/blog/key-digital-marketing-trends-for-2025-whats-changing/As 2025 approaches, the marketing world is changing faster than ever. Which trends will dominate digital marketing? Artificial intelligence, video content, social media as a content space, or perhaps personalization on an entirely new level? Find out how these shifts will shape marketing strategies and what actions are worth taking now to stay ahead of the competition.Mon, 23 Dec 2024 09:03:23 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/e-e-a-t-how-to-create-content-thats-valuable-for-people/https://sixteractive.com/en/blog/e-e-a-t-how-to-create-content-thats-valuable-for-people/Content quality matters more today than ever before. Get to know the E-E-A-T standard - the guidelines for building content that is reliable, valuable and trustworthy. Read how E-E-A-T can help you serve your users better - and strengthen how Google's algorithm rates your site.Fri, 06 Dec 2024 11:14:57 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/the-complete-gpsr-guide-everything-you-need-to-know-about-eu/https://sixteractive.com/en/blog/the-complete-gpsr-guide-everything-you-need-to-know-about-eu/The new EU Regulation 2023/988, known as GPSR, changes the rules of the game across the European Union market. Is your business ready for it? Discover a practical guide that will help you adapt your products, processes, and documentation to the new requirements, and see how to prepare step by step and gain a competitive edge.Wed, 27 Nov 2024 15:00:10 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/the-amazon-sales-funnel-an-opportunity-for-your-e-commerce/https://sixteractive.com/en/blog/the-amazon-sales-funnel-an-opportunity-for-your-e-commerce/Amazon is more than a marketplace. It's a complex sales funnel where every stage - from impressions to conversions - matters. Find out how to increase your products' visibility, attract more clicks, and convert customers effectively.Tue, 26 Nov 2024 11:33:08 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/shopify-plus-under-the-microscope-is-it-worth-it-key/https://sixteractive.com/en/blog/shopify-plus-under-the-microscope-is-it-worth-it-key/Is Shopify Plus the right fit for your business? If you run a large online store and want a platform that lets you scale sales, automate processes, and go international, Shopify Plus could be the ideal choice. We look at the most important features of this advanced version of Shopify, weigh its pros and cons, and compare it with standard Shopify. Find out whether Shopify Plus is the platform built for your company.Mon, 18 Nov 2024 09:07:16 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/choosing-an-implementation-model-for-it-and-erp-systems/https://sixteractive.com/en/blog/choosing-an-implementation-model-for-it-and-erp-systems/Wondering whether a fixed-price model, Time & Material, or an agile methodology is the better fit? In this article, we go through the various implementation models in detail, weigh their pros and cons, and compare two popular approaches - fixed-price and flexible. Find out which one best fits your business and gives your project the best chance of success.Wed, 06 Nov 2024 14:10:17 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/how-to-prepare-your-e-commerce-business-for-q4/https://sixteractive.com/en/blog/how-to-prepare-your-e-commerce-business-for-q4/The fourth quarter is coming - are you ready? Black Friday, Cyber Monday, and the holiday shopping rush bring in millions of customers, which makes preparing well for this intense period essential. In this article, we share practical tips for planning and optimizing your operations to get the most out of the year's final quarter.Tue, 29 Oct 2024 08:27:18 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/shopify-a-complete-e-commerce-solution-for-manufacturers/https://sixteractive.com/en/blog/shopify-a-complete-e-commerce-solution-for-manufacturers/Choosing the right e-commerce platform is critical for manufacturing companies planning to break into foreign markets. Shopify not only makes it easier to manage an online store, but also supports global sales through wide-ranging integrations, automated logistics and payments, and advanced marketing features. See how Shopify can help your company expand and grow internationally.Fri, 25 Oct 2024 14:02:14 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/10-tips-for-selling-successfully-on-allegro/https://sixteractive.com/en/blog/10-tips-for-selling-successfully-on-allegro/Allegro has plenty of variables and hidden mechanics that together shape your listings - and your sales. Read 10 expert tips every e-commerce business owner should know, whether you're just starting out on Allegro or you're a seasoned e-commerce veteran.Tue, 01 Oct 2024 12:15:26 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/seasonality-in-e-commerce-how-to-prepare-for-peak-seasons/https://sixteractive.com/en/blog/seasonality-in-e-commerce-how-to-prepare-for-peak-seasons/What is seasonality, and why does it play such a big role in e-commerce? Find out what the different seasons that matter for e-commerce look like and how they affect your orders. You'll also learn how to prepare for each season and use it to boost sales in your online store - and how anticipating these seasons can be a unique opportunity for growth.Fri, 13 Sep 2024 09:00:45 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/erp-and-e-commerce-integration-the-key-to-success-in-online/https://sixteractive.com/en/blog/erp-and-e-commerce-integration-the-key-to-success-in-online/Find out what matters most when integrating ERP systems with e-commerce, and what benefits this integration brings to businesses.Fri, 06 Sep 2024 09:03:55 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/open-up-to-email-marketing-with-sixteractive/https://sixteractive.com/en/blog/open-up-to-email-marketing-with-sixteractive/We're launching an email marketing service! Find out what you should know about it and discover the benefits it can bring to your business.Fri, 06 Sep 2024 09:01:34 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/how-to-increase-website-traffic-a-step-by-step-guide/https://sixteractive.com/en/blog/how-to-increase-website-traffic-a-step-by-step-guide/Find out which steps are worth taking to improve your website's visibility and attract more visitors. Learn what actions can increase traffic to your site and help you succeed online.Mon, 19 Aug 2024 11:44:23 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/link-shorteners-what-they-are-and-how-they-work/https://sixteractive.com/en/blog/link-shorteners-what-they-are-and-how-they-work/Find out how link shorteners work, what benefits they offer, and how to protect yourself from the potential risks that come with using them.Wed, 17 Jul 2024 08:51:48 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/color-in-graphic-design-how-to-choose-a-palette/https://sixteractive.com/en/blog/color-in-graphic-design-how-to-choose-a-palette/Trying to choose colors for your business? We walk you through the process step by step and explain how color psychology works in marketing.Mon, 17 Jun 2024 13:54:30 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/duplicate-content-what-it-is-and-how-to-avoid/https://sixteractive.com/en/blog/duplicate-content-what-it-is-and-how-to-avoid/Duplicating content can hurt not only a site's visibility, but also its user experience. We explain what consequences duplicate content has for SEO and UX, and how to avoid and fix it.Mon, 10 Jun 2024 13:16:15 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/graphic-design-and-branding-how-a-consistent-image-drives/https://sixteractive.com/en/blog/graphic-design-and-branding-how-a-consistent-image-drives/A consistent brand image means presenting your brand the same way, every time, across everything it does and every touchpoint with its audience. Here's how to build one - and which mistakes to avoid.Wed, 29 May 2024 12:36:48 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/one-page-websites-what-they-are-and-whether-theyre-worth/https://sixteractive.com/en/blog/one-page-websites-what-they-are-and-whether-theyre-worth/We explain what a one-page website is and what makes it distinctive. Find out what optimization challenges you may run into and how to deal with them.Mon, 20 May 2024 14:12:30 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/sixteractive-becomes-an-official-shoper-partner/https://sixteractive.com/en/blog/sixteractive-becomes-an-official-shoper-partner/We design and launch online stores as an Official Shoper Partner. Find out what our membership in the Shoper Reseller program means and how our clients benefit from it.Thu, 25 Apr 2024 13:55:14 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/choosing-an-online-store-platform-shoper-vs-shopify/https://sixteractive.com/en/blog/choosing-an-online-store-platform-shoper-vs-shopify/See how much it costs to run an online store on Shoper, Shopify, WooCommerce, and SureCart, and compare what each of these e-commerce platforms has to offer.Tue, 02 Apr 2024 13:20:39 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/online-store-audit-what-it-is-and-how-to-do/https://sixteractive.com/en/blog/online-store-audit-what-it-is-and-how-to-do/An online store audit is like a health check that identifies what's working and what isn't on your site. Find out what an e-commerce audit covers and how to carry one out.Thu, 14 Mar 2024 13:45:47 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/breadcrumbs-what-they-are-and-why-your-online-store-needs/https://sixteractive.com/en/blog/breadcrumbs-what-they-are-and-why-your-online-store-needs/Breadcrumbs don't appear on every website, yet they can have a real impact on both SEO and UX in an online store. Find out how breadcrumb navigation can improve usability in e-commerce and what to watch out for when implementing it.Mon, 19 Feb 2024 12:55:37 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/common-mistakes-in-online-store-categories-and-subcategories/https://sixteractive.com/en/blog/common-mistakes-in-online-store-categories-and-subcategories/Miscategorized products, duplicate content, or broken internal links - these are just a few of the mistakes you might find in an online store's categories. See how to avoid them and improve both user experience and SEO on your site.Wed, 24 Jan 2024 16:22:09 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/pop-ups-in-online-stores-when-should-you-use-them/https://sixteractive.com/en/blog/pop-ups-in-online-stores-when-should-you-use-them/Are pop-ups, which grab a user's attention by design, always a good idea? Find out how pop-up windows affect UX and the visibility of an online store, which types of pop-ups are best avoided, and which ones are worth using.Thu, 18 Jan 2024 13:55:27 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/7-steps-to-improve-your-online-stores-ux/https://sixteractive.com/en/blog/7-steps-to-improve-your-online-stores-ux/UX is one of the concepts most closely tied to running an online store. What's behind it, and how does good UX help increase sales? You'll find the answers in this article.Wed, 06 Dec 2023 08:52:17 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/allegro-ads-what-it-is-and-why-its-worth-advertising/https://sixteractive.com/en/blog/allegro-ads-what-it-is-and-why-its-worth-advertising/Running an Allegro account means facing enormous competition. Fortunately, Allegro Ads - the platform's tool for promoting listings - can help. See how advertising on Allegro can accelerate the growth of your online business.Fri, 07 Jul 2023 09:02:11 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/how-to-choose-the-right-hosting-for-wordpress/https://sixteractive.com/en/blog/how-to-choose-the-right-hosting-for-wordpress/Hosting is where all of your website's content lives. It determines your site's availability and speed, so it's worth thinking your choice through carefully before you launch.Wed, 25 Jan 2023 13:42:05 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/how-to-sell-well-on-allegro-building-a-winning-listing-step/https://sixteractive.com/en/blog/how-to-sell-well-on-allegro-building-a-winning-listing-step/Allegro has 117,000 sellers. Standing out among such heavy competition comes down to keyword-rich descriptions and appealing product photos - the paths that lead to success.Wed, 18 Jan 2023 13:57:34 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/10-plugins-worth-having-on-your-wordpress-website/https://sixteractive.com/en/blog/10-plugins-worth-having-on-your-wordpress-website/One of WordPress's biggest strengths is its huge library of plugins that let you extend your website's functionalityThu, 29 Dec 2022 12:00:53 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/sixteractive-as-an-allegro-ads-partner-professional-support/https://sixteractive.com/en/blog/sixteractive-as-an-allegro-ads-partner-professional-support/Allegro Ads is a tool that lets you create ads on Allegro. It helps companies reach a wide group of potential customers and boost their visibility in the market.Fri, 23 Dec 2022 08:58:12 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/seo-the-key-to-e-commerce-success/https://sixteractive.com/en/blog/seo-the-key-to-e-commerce-success/How do you effectively optimize an online store's content for search engines?Thu, 08 Dec 2022 07:56:51 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/the-marketing-funnel-why-its-the-foundation-of-your-business/https://sixteractive.com/en/blog/the-marketing-funnel-why-its-the-foundation-of-your-business/What is a marketing funnel, and why does it matter for your business?Thu, 17 Nov 2022 11:47:52 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/how-to-run-a-google-ads-campaign/https://sixteractive.com/en/blog/how-to-run-a-google-ads-campaign/What is Google Ads and how does it work?Mon, 26 Sep 2022 11:29:35 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/how-to-set-up-a-google-business-profile-taking-your-first/https://sixteractive.com/en/blog/how-to-set-up-a-google-business-profile-taking-your-first/A Google Business Profile is a free tool that gives your business visibility.Mon, 05 Sep 2022 09:01:02 GMTKlaudiusz Lepichhttps://sixteractive.com/en/blog/how-to-promote-your-google-business-profile-and-rank-number/https://sixteractive.com/en/blog/how-to-promote-your-google-business-profile-and-rank-number/What affects a business's ranking in Google search?Fri, 02 Sep 2022 09:03:58 GMTKlaudiusz Lepich