audyt-i-analiza-danych

Data audit and analysis

Through an in-depth analysis, we explore what factors contribute to the lack of effectiveness of your marketing and what inhibits your growth potential. 

We will help you detect the weaknesses in your marketing that are limiting your opportunities.

What is a marketing audit and why does it matter so much?

The audit consists of an in-depth analysis of the company’s situation – both internally and externally. It includes a summary of the brand’s activities, strategies and assumptions of the organisation. 

An audit is performed to detect problems or areas that are holding back the company’s growth potential. By examining the marketing done so far, we will get answers to the question of what we are doing wrong and what we should be doing better.

How do we carry out an audit?

When we start an audit, we analyse all available information about the company in question. We do a thorough review of the business, examining all aspects of it. Based on the data collected, we prepare a report that will correspond to the specifics of the brand. 

The audit report will include information on the company’s environment. We will pay particular attention to who your customers are and what social group they belong to. We will examine the competition in the market and review the brand’s marketing strategy, including objectives and how they were achieved. 

We will also look at marketing systems. We will monitor the effectiveness of activities and single out those that have not had the desired effect. We will carry out an analysis of the company’s strengths and weaknesses, thus offsetting the flaws of the business to date. 

We will prepare a summary of the audit and suggestions to help you improve your business. We will also suggest what to do to make your marketing campaigns more effective.

Improve your marketing

Want to find out what is holding back the potential of your business? Need help with your analysis?

During the free consultation, we will go over your existing marketing activities together and briefly discuss your brand story. We will suggest activities that we can carry out for you. If you are willing to work with us, we will proceed to implement them.

What makes up a successful marketing audit?

There are a number of features that cannot be missing from a sound data analysis. These are:

Completeness

A comprehensive audit is the best way to discover new growth opportunities for a company. An in-depth analysis on every level of the business will give us a complete picture of its aspects. It should include not only those areas where a fault has already been spotted. In addition, a comprehensive review can highlight the company’s strengths that no one has noticed so far.

kompletnosc
regularnosc-i-okresowosc

Regularity and periodicity

The key to responding in the best possible way in a sub-crisis situation is to conduct marketing audits on a regular basis. Deciding on them only in crisis situations does not give a true overview of the issue. Conducting systematic data analyses allows us to detect a problem prematurely, so we can prevent it sooner.

Efficiency and orderliness are fundamental elements of a successful marketing audit. To ensure that the audit is complete, every level, strategy and activity in the organisation must be constantly considered.

systematycznosc

What benefits will an audit and data analysis carried out with Sixteractive give you?

opierasz-sie-na-sprawdzonych-danych

You rely on verified data

Thanks to our experience in conducting analyses, we pay attention to non-obvious aspects.

koncentrujesz-sie-na-potencjalnych-kupujacych

You only focus on potential buyers

The analysis will make it possible to tailor marketing activities so as to reach out in the main to determined customers.

lepiej-rozumiesz-dzialania-marketingowe

Better understanding of marketing activities

You gain insight and analysis into the statistics, graphs and indicators generated by the services.

przejmujesz-kontrole

You take control

By being more aware of what principles your company’s promotion operates on, you can better select further marketing activities.

Improve your marketing

Do you want to find out what is holding back the potential of your business? Need help with your analysis?

During the free consultation, we will go over your existing marketing activities together and briefly discuss your brand story. We will suggest activities that we can carry out for you. If you are willing to work with us, we will proceed to implement them.

cta

Improve your marketing


Do you want to find out what is holding back the potential of your business? Need help with your analysis?

During the free consultation, we will go over your existing marketing activities together and briefly discuss your brand story. We will suggest activities that we can carry out for you. If you are willing to work with us, we will proceed to implement them.

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